The placebo effect works not only in medicine but also in marketing. The behavior of many people is no different from the behavior of laboratory rats, who like to run around in a maze and press all kinds of buttons.

All our lives, people also press on something: the doorbell, the buttons of an elevator or gadget, the machine to get a bottle of water. No one thinks about how the mechanism works, only the result is important.

The point is that in most cases, the buttons don't work, they just create an illusion. Isn't it a placebo?

Not so long ago, it was possible to switch the lamps at a traffic light, but now this mission is entrusted to a computer. Most pedestrians pedestrians are unaware of this, so they continue to press the buttons in an attempt to turn on the desired signal, which is eventually switched, but not by them.

The placebo effect works not only in medicine but also in marketing.

Even in New York City, there are still traffic lights with signal switches, but they don't work, acting as a mechanical placebo. Modern offices are equipped with climate control systems, and thermostats are turned off, as this helps to save money and nerves spent on constant temperature regulation.

Why do we need the placebo effect in marketing?

This is a unique opportunity to make people feel that they are in control the situation. It's all about conditioned reflexes, which make people believe that they can can change the situation on their own with a small switch. Give your customers feel confident by installing buttons like "update", "optimization", and so on.