Promotion on Facebook is a whole art, because it is not just a soulless website, but an artificial intelligence that is capable of many things.

Therefore, targeted advertising on social media will only be effective if you and the network act together as partners.

Facebook learns from your ads and tries to show them to the audience that will be most useful to you.

Did you see the "Training" status in the advertising campaign?

Let us tell you a little more about this process:

- Each time your ad is shown, the display system learns more about where and to whom it should be shown. The more often your ad is shown, the better the display system optimizes its performance.

- The learning phase is the period when the display system is learning your ad group. It is looking for the best way to display your ad group, so as a rule, performance during this time is less stable and the cost per action (CPA) is not optimal. The learning phase begins when you create a new ad or make significant changes to an existing ad.

- The display system is constantly looking for the best way to display a group of ads, but the training phase for this group ends as soon as the performance stabilizes (usually after 50 conversions).

The best thing we can do at this stage is not to interfere:

- do not edit the ad group until the training stage is completed;

- Don't create too many ads. When you create a lot of ads and ad groups, the display system learns less about each one than if you created fewer ads and groups. When you combine similar ad groups, you also combine the knowledge you've gained.

- Use a realistic budget. If you set a budget that is too large or too small, the display system will receive incorrect information about who you need to optimize for. Set a budget large enough to get at least 50 conversions (or other targeted actions) per week.

There are a lot of resources and opportunities for promotion on Facebook, so use them correctly and you will succeed!