Modern social networks have become not only platforms for communication but also powerful tools for business promotion. Memes, humorous content, and short video reels are gaining popularity in SMM. They not only help to attract attention, but also create an emotional connection with the target audience, which significantly increases brand loyalty.

Why does humor work?

1. Virality.. A meme that makes you laugh is easy to spread: users share it with their friends, increasing your reach organically.
2. Emotional contact. Humor evokes positive emotions, which makes business associated with pleasant experiences.
3. Ease of perception. Humorous content is easy to understand, making it accessible to a wide audience.
4. Versatility. A meme or funny video can be adapted for any niche: from driving schools to dentists.

Reels - a new format that wins hearts

Reels are short videos on the Instagram platform that quickly gained popularity due to their interactivity and dynamism. They allow you to show your business from an unusual angle, for example:

• tell the story of the brand;
• to show the "behind the scenes" of the work;
• add humor to standard processes, such as training or service.

Reels is an ideal format for humorous content because it allows you to combine text, video, and music.

A successful case of cooperation between Dali marketing agency and Dvigun driving school

One of the best examples of using humorous content and Reels was our project with a driving school "Engine". We took the idea that learning to drive can be not only useful but also fun.

The main steps of the campaign:

1. Creating humorous content. We adapted popular memes and jokes related to driving to the specifics of a driving school. For example, memes about how students are "afraid to start in first gear" or jokes about novice drivers.
2. Development of Reels. In short videos, we showed:
   • Typical situations in driving lessons;
   • Funny moments that happen during exams;
   • Motivational videos.
3. Interactivity. The stories included polls, quizzes and contests, for example: "What does this road sign mean?".

Results:

• Increase in coverage.
• Number of requests. Instagram's Direct service has begun to receive 40% more messages with questions about the courses.
• Growth in the number of students. 
• Positive feedback. 

Why does your business also need memes and Reels?

1. Quick results. This content quickly attracts attention and arouses interest.
2. Minimum costs. Creating memes and short videos requires much less resources than traditional advertising.
3. Brand awareness. Humorous content is more memorable than standard advertising.
4. Adaptation to algorithms. Instagram and Facebook favor short videos, so your content will appear more often in users' feeds.

Humorous content and Reels videos are a powerful tool for business development that can be adapted to any industry. As the experience of our agency Dali in cooperation with the Dvigun driving school has shown, a creative approach can bring tangible results: from an increase in the number of applications to an increase in real income.

Do you want to make your business recognizable and popular? Contact the marketing agency Dali and we will find a unique solution for you!