Facebook Business Manager (Meta Business Suite)is known as a company manager and is one of the most useful tools for people running Facebook pages. It is worth using, especially in cases of cooperation in managing social media profiles with an external company! Haven't granted access yet? Check out how to do it!

The most important features of Facebook Business Manager (Meta Business Suite)

Manage your resources in one place

Company manager- is a tool that allows you to manage all the resources you have access to: fan pages, permissions from other users, advertising accounts, or Facebook pixels. It's a great help, especially if you run more than one page, because it only takes a few clicks to go to another fan page.

Planning and publishing content

Facebook Business Manager (Meta Business Suite) also allows you to create and publish posts that you want to embed on your pages. Keep in mind that with the advent of new Facebook pages, besides Creator Studio, this will be the only place where you can schedule the publication date of previously prepared content. If you also have an Instagram account and it's connected to your fan page, you can publish content on both platforms simultaneously. Another very useful feature is the ability to view post statistics, page ranges, and, most importantly, audience groups.

Separating the company profile from the private one

If you have a fan page on Facebook, notifications about the page will appear on your personal account. If you want to separate your company account from your personal account, you can do so using Facebook Business Manager (Meta Business Suite). If notifications are set up correctly, corporate notifications will be available only after you log in to the Manager.

Enabling the Facebook Store on Facebook

The Facebook store can only be managed by companies that have created and properly connected a company manager. It allows you to create product catalogs, which is very useful when adding additional products.

How to set up a company manager?

If you don't have a Facebook Business Manager, you can set one up by going to Business Manager, and then click "Create an account".

The next step - log in to your Facebook account, after which you will be taken to a short form:

The next step is to confirm your e-mail address. A message with a confirmation link will be sent to the address entered in the form.

After confirming the address, Facebook Business Manager (Meta Business Suite) will be immediately configured.

Add people to manage Facebook Business Suite (Meta Business Suite)

You should definitely add at least one person as a Manager administrator, so that in case of problems with access to the account, another person can take care of the Manager. Only the administrator can add other users.

Before you start, remember that...

• Facebook requires that users have separate permissions to manage a fan page, business manager and advertising account. This means that the person who is the administrator of the fan page will not have administrator access to the business manager and advertising account!
• The location and names of various features may differ slightly from the following. This is because Facebook is constantly testing new versions of the interface.

You can add people in the company settings (gear icon), and then by selecting "Man" from the options in the menu on the left.

This will open a tab where you will find a list of people who have previously been granted permission. It should also be noted that at this stage, you can assign other management rights, such as advertising pages or accounts.

To give someone access to Facebook Business Manager (Meta Business Suite), click the button  "Add".

After that, a window opens where you need to enter the email address of the person to whom you want to grant access. It does not have to be associated with a private Facebook account, it can be, for example, a company address.

By default, employee access is selected, if you want this person to perform administrator functions, you must select this option. The next step is to specify the resources and the amount of access (partial or full).

Among other resources, it includes all pages, advertising accounts, pixels, or Instagram accounts assigned to the Company Manager.

After selecting the resources and scope of rights, an invitation will be sent to the previously specified email address, which, if accepted, will allow the new manager to work in Facebook Business Manager (Meta Business Suite).

You can change access or resources assigned to someone at any time.

It's definitely worth setting up Facebook Business Suite (Meta Business Suite), even if you're launching a single fan page, especially if you plan to outsource your social media marketing to another company. If you have any doubts, contact us and we will help you with the professional management of your company's profile!