A commercial offer is an important marketing tool. Special attention should be paid to its development.

Incorrect design or incorrect emphasis can lead to the loss of a client and the cancellation of a transaction.

Sales guru Dean Schantz says that many offers make consumers put in too much mental effort. What is this effort is this effort, and how can it be made easier if it's really so unbearably difficult?

Commercial offerings ...       

1 Answering the question "What?"

It explains what your company is about with a focus on on status and prestige. For example: "We are the largest supplier of such and such devices in the region."

2 Answering the question "What does it do?"

It conveys the essence of what your company does for customers, i.e., it explains what exactly you offer. The emphasis here is on characteristics, functions, and price. For example: "We offer the highest quality devices at the most affordable price.

3 Answering the question "What does this mean?"

This means that the offer conveys a clear message to the customer: working with your company (i.e. buying your product) is extremely beneficial for their future prosperity. For example: "You will never have to to stop production due to the lack of our devices.

Why a sales pitch doesn't work

When you answer the question "What?" about your company, the first thing that comes to mind is the following: "What's in it for me? this is good for me?"

This is especially evident when you use vague language like "We are a leading supplier." But even if the message contains specific figures - say, "Net profit for the first half of the year amounted to 5 million rubles," it may turn out that for the consumer these figures do not mean exactly what they mean to you.

It's the same with a sentence that answers the question "What does it do?": it forces the customer to figure out for themselves how well your product's characteristics and functions meet their needs. And again, the first question that comes to mind is: "What's in it for me?"

How to convey what you want to say

A sentence that answers the question "What does it mean?" does all the dirty work for the client. It is aimed at immediately to dispel the customer's doubts and make it clearer to them how well it meets their their needs.

Here are a few examples:

• "What?" "We are the leading provider of junk mail blocking software."
• "What does it do?" "Our software identifies unwanted messages, allows you to report spam, and sends out alerts."
• "What does that mean?" "You will be able to protect yourself more effectively against viruses."

• "What?" "We are a staff training company."
• "What does it do?" "We offer a wide range of training courses."
• "What does that mean?" "We will help your employees acquire new knowledge and skills in a short time."

Keep in mind that a truly effective offer that answers the question "What does it mean?" also hints at financial benefits. This further convinces the client that your services are exactly what they need. needs.

An interesting commercial offer is a must:

• Be written in a language that the client understands - without special effects and technical slang
• have a non-standard or approach in design - thesis blocks, font, color, corporate identity
• contain marketing tools, such as favorable terms of cooperation, motivational blocks, and tasty bait

We recommend making a universal corporate version commercial offer, which can always be changed and adjusted to specific tasks. This can become a special feature of your company and will be a clear advantage among competitors.

We invite you to check out Dean Schwatz's Twitter profile. You will definitely get some creative ideas. https://twitter.com/dss001

And here are the creative ideas in our portfolio: https://dalistrategies.com/ua