Instagram is a social network that brings together photo enthusiasts. To be more precise, this website allows users to edit photos and videos and post them to various types of social networks.

Until recently, it was possible to post photos from Instargam on Twitter. At the moment, photos in frames can only be seen on Facebook profiles.

In 2012, Mark Zuckerberg's company became the owner of this website. Facebook is a powerful tool for marketing and brand promotion. Anyone who knows a little about social media sites knows how much potential they have. For the most part, social marketing activities are focused exclusively on Facebook.

Few companies consider Instagram to be somewhat poorer and limited in terms of advertising content distribution. It's a shame, because Instagram is very popular.

Below are some important information and tips for promoting your corporate Instagram account. Thanks to the changes that were made in 2016, not only an individual but also a brand can have a business account on Instagram.

At the outset, it should be noted that due to the photo and multimedia nature of the website, not every business profile is appropriate for promotion here.

Unlike Facebook, you can't post texts or share posts on Instagram. Instagram is a photo-based website. They can be labeled with a location and tags. Followers of accounts can like or comment on these photos.

The power of social media

Why is it worth promoting your brand on Instagram? This website, right after Facebook, is the most popular social media platform in the world. It currently has more than 300 million active users who view graphics. By posting photos with the appropriate tag, you can promote your brand in an easy and fun way. Research shows that social media users are much more likely to "like" and comment on graphic posts than text. This is food for thought.

Strategy.

To talk about effective corporate Instagram promotion, you need to have a prepared strategy. Don't know how to do it? Benchmarking is the best tool.

Follow the accounts of competing brands, analyze their way of communicating with fans, and try to find a way to your profile. Check how many people like the profile, how many other users follow them. How often they add new posts, what tools and forms of expression they use.

Content matters

The right content, made with the right tools, is the key to your Instagram account's popularity. Imaginative infographics, artistic photos, selfies, videos about company life - all of these should be on your business account.

Eye-catching content has more impact and is easier to engage with. There are many tools for creating attractive posts. Many of them have ready-made templates, a wide range of fonts and themes.

An Instagram account can't be boring and trivial. Learning how to use the right tools can be fun for you, and it can be fun for those who follow your account.

Use the effects when photographing office life or events in which your organization has participated.

Don't be afraid to add a shelf to your corporate account. Even if you are not familiar with photography, you should follow the basic rules.

Upload photos that tell a story, evoke emotion, or convey an expression. Even if what's in the photo is obvious, provide a description, explain why you took it, and (most importantly) add tags.

Hashtags are key

Hashtags help to organize your profile and make it easier for users to find your posts. This discreet icon works in the world of social media and is the best search engine.

Hashtags should describe a post and allow it to reach a specific group of recipients - potential customers. If you don't know how this works in the app, enter a hashtag and see how many profiles (even competitors) are posting related content! There are tools for analyzing tags.

They help you see how many posts there are and what kind of interactions they generate - whether they are viewed, followed, or commented on. However, the most important thing about tagging is that the description and photo should be consistent messages.

The entire Instagram profile of a business should have a message and a consistently implemented concept that should be related to the brand and target group.

The app allows you to place 30 different tags, but you don't have to overdo it. If we exceed this number, the post will be displayed without any index.

Interaction

The greatest strength of social media marketing is the possible interaction between the brand and the customer. The number of users who follow your profile is important, but not the quantity, but the quality.

It is about their activities. There are many fake accounts on Instagram, and you can buy fans. The real feeling of social media marketing is building relationships with customers.

It is important to like a post, sign, comment on videos and photos, send messages, and share posts.

It's hard to drive traffic to our profile if we don't have any fans (especially in the beginning).

It's important to use hashtags to find potential customers like their profiles and comment on their posts. According to research, about 15% of the users we follow will start following our profile in return.

The goal of Instagram marketing is to build new relationships. Therefore, you need to follow as many accounts as possible. You need to get new followers every day.

There is still a lot to be done in Instagram marketing. More and more companies are choosing to advertise on social media because it is the most effective form of marketing today.