When managing a business, sooner or later you are likely to encounter difficulties. This will be finding a person responsible for developing a professional promotion or scaling strategy for your business. Why is it a challenge? Because, contrary to appearances, finding and choosing the right "help" is not an easy task. If you don't have the time or experience, this publication will show you what this cooperation should look like and probably protect you from making mistakes.

Before making a final decision, you usually have a lot of questions and doubts. How do you dispel them and choose someone to develop your company together, i.e., a new business partner who will actually make your day easier?

In this article, we will try to answer this question and tell you how it looks like for us!

Choosing the right help for your marketing activities is a real challenge!

What does an advertising agency in Ternopil do?

At the very beginning, you should clarify what the advertising agency does. When deciding whether to start cooperation in the field of marketing, you should first of all identify the area of activity that you would like to carry out during the cooperation.

There are many different forms of advertising on the market. Agencies that specialize in traditional forms, among other things, create posters and billboards or produce leaflets, which are so often distributed on the street. Other agencies may provide digital marketing services. By this term we mean all online campaigns, i.e. on social networks, search engines, YouTube and a wide range of other Internet opportunities. There are also agencies that strictly deal with SEO and website positioning.

Have you found an agency that offers all of the above solutions? We won't force you to run to the place that has everything, but we believe it's better to be an expert in one area than mediocre in all. We've listed all the types of agencies you can find on the market below.

How to. DaliWin digital, we use our activities to make a fairly wide range services, but, of course, not for everyone, because, as someone once said, if something is suitable for everything, it is also boring. 😉 Of course, just because we don't design flyers, posters, and other such things doesn't mean we can't do it. We will also prepare a project for printing when necessary to ensure consistency between online and offline activities, but we focus our energy on things that make the most sense on a daily basis. We have an open mind and love coming up with creative solutions.

However, don't go to the extreme and look for an independent company or influencers for each channel. Marketing activities often overlap. Usually to the point that such segmentation and fragmentation did not make much sense. You have to think holistically and treat all activities in a way that is consistent. Good organization of several people from different companies can be complex and chaotic. Think about whether you need even more chaos in your business than you already have. 😉

Cooperation with an advertising agency with the right scope of activities will be the best solution for your business.

According to the classification of agencies, we can distinguish:

• Local agencies that advertise small local businesses. They usually work with traditional media, such as postcards, posters or banners. This is a traditional and somewhat archaic form of advertising, which, of course, does not mean that it is ineffective.
• Media houses are agencies that plan and buy media advertising.
• Specialized institutions, for example:
• Google Ads companies are engaged in building and optimizing campaigns only in the Google advertising system.
• SEO agencies are engaged in optimizing websites for search engines,
• 360 agencies that comprehensively handle all of the company's channels, from the aforementioned outdoor events, through classic online activities, to custom campaigns in non-traditional media.
• Social media agencies - strictly engaged in social media activities
• And finally... Interactive (digital) agencies - engaged in a set of campaigns on the Internet DaliWin digital.

The scope of activities of different types of agencies varies dramatically.

As you can see, the range of capabilities and work models of each of the above-mentioned types is very different. Which advertising agency to choose? The answer is not clear and lies somewhere in the middle of the available solutions. In our opinion, it is better to choose a digital agency that can provide a range of activities in the form of strategy, building and optimization of online advertising campaigns in cooperation with an external agency that can carry out, for example, printing.

Of course, you also have freelancers as an alternative, which makes the choice even more complicated. However, our observations and experience show that every good and effective freelancer will sooner or later be forced to scale their business to several people. He starts with one, two, then three or more people, and finally creates an agency because it is difficult to perform tasks one by one, which most often require at least several people. The choice, as usual, is yours, but we can tell you that in the long run it pays to have a full team with a graphic designer, strategist, copywriter and other specialists in unusual challenges.

Why do you need an agency?

You may ask yourself why you really need an agency, after all, you know your business best. And, of course, here we recognize that you are absolutely right. Or rather, no one knows your business better than you, but there are people who want to learn it and, together with your knowledge and experience, take it to the next level. In addition, there is also the issue of time, which entrepreneurs usually don't have too much of, right? 😉

Of course, it's not a bad thing to try your hand at different measures to promote your business. On the contrary, we encourage you to do so. However, you should keep in mind that such "guerrilla" activities may not bring the expected results, or even worse, they may waste your budget, unnecessarily discouraging you from further exploring the vast possibilities of online marketing.

How can the agency help?

As we have already mentioned, no one knows your profession better than you. However, there are people, especially in agencies, whose task may be to get to know your business and promote it effectively. Imagine that after a day of running errands in the company in the evening, you still have to write, plan, build, and then, after a while, optimize previously set up ads. This way, you lose the last of your free time that you should be devoting to your family or hobbies.

Cooperation with an advertising agency is a long-term investment that can take your business to a high level.

Of course, it all depends on many factors and your ambitions - the world of marketing is a vast field of exciting opportunities that are our daily bread. Finding and utilizing them is our passion. However, marketing is an equally exciting, and sometimes frustrating and discouraging world. It's addictive when planned activities "deliver" the expected results, and the only task is to watch the increase: purchases, sales, leads generated, or brand awareness generated. It's a shame when subsequent tried-and-true solutions don't bring any results.

The question is, are you willing to "take it from there" if you fail, and are you willing to take the time to test different possibilities? 😉 Sometimes it's just easier and better to trust people who have spent a lot of time acquiring the right skills. These people with experience in a wide range of industries are connected to agencies, and they can tailor solutions for you using a variety of tools.

Scope of cooperation and opportunities

Depending on the type of agency you choose, you can find a very wide range of supported channels and therefore possibilities. Don't worry if you don't know which channel you'd like to distribute your advertising messages through when you start working with an agency or freelancer.

A self-respecting agency will never ask if you want "Facebook ads or maybe Insta ads". When looking for cooperation, it is enough that at the beginning you know the desired goals, the effect and perhaps add a few words about your business, marketing efforts or the activities of your competitors.

At DaliWin digital, we provide comprehensive services to our "clients", with the greatest emphasis on online activities, in which we are constantly developing.

How to choose the right agency?

Unfortunately, there is no definitive answer to this question, and if there were, this article would be irrelevant. However, if we want to tell you something, the most important factor should certainly not be the price, and you should definitely consider it not as an expense, but as an investment.

To make it easier, when you have several different offers of cooperation, look at the cost of the service as the amount spent on books and other training materials created by specialists. As someone once cleverly said, the production of even the smallest, simplest service or product does not cost 1000 hryvnias, the skill itself costs 100 hryvnias, and the rest is years of training and skill improvement.

Then pay attention to a broadly understood approach - response time, accuracy, brand consistency, and communication, as your future cooperation will be based primarily on communication with these people.

In the end, if you find out all the details you can, give it a try. What's the harm? 😉 At worst, you'll try your luck elsewhere.

What does cooperation with DaliWin digital look like?

1. At DaliWin digital, everything starts with a decent brief... i.e. a description of the Client's business, problems, expectations and desired results of cooperation. Thanks to this simple procedure, we can recognize your goals and intentions at an early stage of the proposal.

2. Then we conduct a comprehensive audit and analyze the current situation.

3. After the initial diagnosis, it is best to call or meet! Nothing conveys emotions better than a face-to-face meeting, possibly (in the current exceptional circumstances) by phone. It is during the conversation that we can hear and get to know your business better than from a proposal on the website or the aforementioned brief. This is also the time for your questions.

4. The next stage is the target proposal, i.e. our idea for developing and proposing activities that we believe can meet the marketing goals and, above all, the goals of business cooperation. After presenting them, we set short-term and long-term goals together.

5. Later, all that remains is getting to know each other, constantly testing existing solutions, and working together to achieve the goals.

We start with the basics, such as modifying the website. Often, after editing such details, paradoxically, you can feel a significant difference.

It's as simple as 1, 2, 3, 4, and... 5! We focus on clear and transparent rules of cooperation. Speaking about the project, we usually indicate that the minimum period of cooperation is about 3 months, which allows us to carry out basic campaign optimization.

We are definitely moving away from the model of bland corporate meetings, workdays, briefings and other deliberate excesses of form over substance. We know that not every entrepreneur has time for this, and we also don't like to waste time on things that don't make sense.

Of course, we are always open for a meeting to discuss the most important issues or a quick call. This also does not mean that the only role of the "client" should be to receive a monthly report and ask why this one insignificant indicator decreased by 3%. Cooperation should be based on partnership, joint achievement of goals.

At DaliWin digital, we focus on unconventional solutions to standard problems.

What can you gain and what can you lose? What to be afraid of when working together

Although the possibilities of online marketing cover most modern companies with the potential for efficiency, no one can guarantee you any reliable results. However, this doesn't mean that you should, unfortunately, put your head down and give up on online advertising for the time being. The main thing is to check all possible options that the 21st century has to offer. Only when none of them work can we switch.

What prevents you from starting cooperation? Cost? Treat it like an investment. Time? We can't afford to waste it either, so we respect every minute of the people we work with. Concern for security? We're not going to convince anyone in this matter, because most of the time it's the other way around. 🙂

Before starting cooperation, there are usually many concerns, questions, objections and doubts.

Conclusions

To summarize, starting cooperation with an agency is not the easiest decision. It is accompanied by a lot of questions and objections - will it pay off for me? Will the time and money invested develop my business? Which agency should I choose to avoid disappointment?

Most of the time, it comes down to one simple proposition: until you try it, you never know.

This principle is true in most cases, and it's true here too. Testing a few different solutions will cost you some money and perhaps not the best of time, which can be called pennies compared to the possibility that one of them will turn into a brilliant solution that generates turnover for your business.

If you're interested in our approach to online marketing, drop us a line. You will receive detailed information on how we can start our adventure together! 😉