The e-commerce industry is one of the few areas for which the pandemic has been a driving force. According to research, online sales accounted for 14% share of retail sales of goods, and online sales are amplifying their scale month by month. Experts note that the current situation with online sales is progressive. While traditional brick-and-mortar trade is at a disadvantage, online sales are becoming the preferred way of doing business.

Why does Facebook ADS promote increase the chances of success in online sales?

Entrepreneurs are increasingly using social media as a proven and effective sales channel. Social networks are also an excellent place to promote products and services and attract a target audience. In the era of pandemic COVID-19, social media ratings are systematically growing. Consumers are increasingly using methods of remote communication, which are a direct consequence of epidemic restrictions. Analysis of the current market situation confirms the conviction that Facebook is an excellent environment for the successful sale of any product. This is the area where you can cover precisely selected group recipients based on demographic and psychographic data. Means allows building image companies by creating purchasing needs.

In this article, we review them the following questions:

• Support tools - advertising manager and company manager;
• definition of target audience advertising;
• tricks for choosing advertising budget campaigns;
• How and where you can place ads on Facebook;
• Setting up advertising messages ;
• Choosing suitable advertising goals ;
• Avoid using functions that may damage the result.

Facebook management tools support. What are advertising and business managers?

Facebook provides two of the most important functions when it comes to running advertising campaigns. The first is the Company Manager, which is an intuitively clear control center of all marketing activities carried out through this social network. The second tool is the Ad Manager, which is a functionality that makes it easy to process the management of advertising, its distribution, customization and viewing of all the most important information. In 2021, Facebook introduced an additional tool called Facebook business Suite, for general use, allowing you to manage all owned giant platforms such as Facebook, Instagram and messenger. From this tool, you can go to the above managers. We will see what brought them in the future. Analytical this year Facebook tools will disappear, perhaps advertising and management company will also acquire a new look. Below we will discuss step by step how to start advertising on Facebook in the currently available form.

Company manager

Company manager is the main place of management of marketing activities on Facebook. It is a kind of center where all the most important information about the ongoing marketing activities is located. This useful tool is convenient both for individual managing subjects, and for large companies with multiple employees. From the company manager panel, management can grant access to individual team members and business partners. The company manager is an excellent place to manage company activities on the web. It allows to increase security activities and also promotes simplification of the process of implementing marketing events on Facebook.

To go to the section that allows you to create your company manager account, click HERE.

Advertising Manager

Advertising Manager is somewhat different in its own way of nature. Like the leader company, it is a kind of control center, however, in this aspect, the activity concerns strictly advertising issues. So, This is a place that allows users to create useful social media advertising networks, and manage them effectively. This is the center of the collective control, which allows tracking the results of your campaigns. The tool is intended both for absolute beginners and experienced advertisers. Thanks to the manager, it is possible to create and adapt advertising campaigns for changing needs of companies. It corrects advertising budget, target audience and delivery method of advertising. Also carried out editing and analysis of efficiency activities. Finally, Ad Manager allows you to:

• Create new advertising campaigns;
• Simplified process management of advertising on Facebook;
• Analysis performance events.

Advertising Manager is one of the most important marketing tools provided on Facebook. Click HERE to go to Ad Manager.

Facebook Pixel

Facebook Pixel is an element of Facebook's advertising ecosystems that allows you to measure the impact of your activities. For many entrepreneurs, Facebook is not the only place where marketing activities are carried out. Furthermore, customers often use their own thematic blogs, online stores or internet sites. In this case, you need to implement the tool called Pixel. This is a small special code snippet collects user information to our website and social networks, and associated with advertising accounting record. This is allowing to create potential group recipients predicted based on the activity of users on the Internet.

How to implement the functionality of the Pixel tool? The main requirement, of course, is availability on his site. Entrepreneur should be able to customize website code. Installation is based on connection sources of data in the Facebook event manager. By going to the "website" and "pixel" sections of Facebook, select link option. Then you need to go to your website to install Pixel, for example, in the CMS.

Presented detailed installation and setup instructions Pixel IN THIS PLACE.

Preparing for the first advertising campaigns

Before you start marketing activity, you should check the correctly entered Facebook data. Make sure all personal information data, company names and payment methods are correct. After positive checks of their correctness, you can go to the "Create" section located in the Facebook ADS ad manager. There are various ways to create online advertising campaigns. A campaign is a general concept, so it will consist of smaller parts. Second, a set of declarations is defined given that a campaign can consist of several sets. Equals like yourself advertising sets are also divided into smaller parts, and they may include more on Facebook advertising.

Advertising target. Without it, it is forbidden to move

Why is choosing the right advertising goals so important for businesses looking to promote their brand with social media? A professional advertising agency comes up with an answer explaining the legitimacy of these actions:

At the beginning, ask yourself the main question: Why do you want to implement online advertising for your company? Perhaps your goal is to get first customers, maybe you're already in a good position and want to show people a new product?

Answering these questions suggests training relevant advertising strategies and using relevant advertising goals. Here we can assume that after choosing specific advertising goals, Facebook will look for suitable users who will respond to what we expect from them. So should select one, maximum two goals that will be implemented in advertising campaigns. Without information about the product, that is, de facto advertising, the consumer will not be able to check out the offer. Therefore, setting and achieving advertising goals is critical. This is maybe to be associated with an increase in brand awareness by mentioning already presented products. The advertising goal can also be associated with the desire to build prestigious image companies.

Target categories of Facebook ads

Before you start an advertising campaign on Facebook, you need to set an ad target. Facebook provides three main categories of goals that a user should use. Each of these areas has some other characteristics and will be optimal in different circumstances. Here they are:

• Brand awareness. It contains goals that increase brand perception, inform potential customers about the operation of given companies or entry into a specific market. Goal campaigns in these categories : Brand awareness and assortment
• Motivation to action. It contains goals that are to convince the recipient of search-specific company information. This is lead, for example, to the transfer of traffic to your own website where you offer goods for sale. Goal campaigns fall into these categories: traffic, activity, application installation, browsing video, receiving contacts and messages.
• Transformation. It has goals that encourage audience use to offer companies. For example, they can convince readers that it costs to visit new room companies. Goal campaigns in these categories : conversions, sales from catalog products, traffic in the company.

Facebook ADS is the first stage of new campaigns

The intuitive clear option panel Facebook ADS in Advertising manager makes it easy to go through all the steps of creating advertising campaigns on Facebook. However, costs remember some major points that may be useful in creating future campaigns:

• Before everything, a recurring you should develop a recurring naming scheme, easily linking campaign titles. This will create an opportunity to keep the list neat if we someday decide to create another campaign later.
• If a business focuses on unusual activities, for example social or political, it should also approve the option "special categories of advertising." In this case, the content must be additionally verified by the Facebook team rather than question funding advertising visible to all recipients. This is to increase transparency in social media and reduce scale dissemination of so-called. Fake news.
• In the next setup steps, we set a budget and check the correctly entered data. Off efficiency Advertising on Facebook can be checked in terms of efficiency, recipient coverage or how to accommodate what promotes choosing the best option campaign where they will be visible. User creating ad has two configuration options. This allows Facebook to automatically display ads in optimal places or regulate their placement manually. The algorithm regulates the display of ads, for example. Thanks to the service available in the ad manager, it is possible to display ads messages on Facebook, Instagram.

Where advertising is placed on Facebook, Instagram

• Facebook Ads can appear in the news, on the right column, in express articles, in streaming video, in stories, and on the marketplace.
• Instagram allows you to place ads in the news section or in reports.
• In partner systems (Audience Network), advertisements may appear in applications, on websites in the form of videos marked with awards, or video in-stream.
• Messenger places ads in your Inbox folder. They appear between conversations that are driven by the user.
• They can also be in the form of sponsorship messages.

Campaign Creator can decide where and for whom content advertising will be displayed. The Locations' panel available in Ad Manager is meant to be configured manually. At this stage, the user decides whether ads on social networks will appear on all devices or only on certain types (for example, only on personal computers).

In addition, there is the possibility to customize the display based on the technical parameters of the equipment that the potential recipient enjoys. This is among other operating system, software version of mobile devices.

According to our experience, to attract users, we have to be very precise in choosing accommodation ads, if we want to sell directly, we can leave more freedom to the Facebook system.

Advertising in social networks and its visual form

Final campaign launch phase Facebook ADS concerns advertising settings. The notification must be attractive to the recipient and satisfy the need caused by the consumer. Actually, in the case of the advertiser there are some moments to convince the recipient using advertising. Facebook reports that this is about 3 seconds on mobile devices up to 6 seconds on desktop computers. So significant influence is provided not only by the way its submissions are made, but before total, by the advertising form.

The attention of target groups is attracted by advertising ads that are especially memorable for their originality. You can present items in an unusual way to create bizarre slogans or wrap everything in bright colors. One There is no proven recipe for success.

Practice shows that for slogans, the most influential consumer attention, among others, can be attributed to "Check", "final sale", "discount", "free".

The notice submitted to the recipient should be concise, without clichés and should emphasize the positive traits of goods/services. It is not worthwhile to create ads similar to competitive ones, or indicating that the product presented is "the best" because such a grade puts other goods in their worst light.

Thus, social media advertising networks may have a form: images, videos (in Facebook news from 1 second to 241 minutes, Instagram up to 2 minutes, other places such as Stories, allow 15 seconds of continuous showing of video), carousel (at least two images or videos that can move, connect with external subpages), slideshows or albums. Regarding video, you should remember the principle of distraction.

Advertising Agency Tips

What should avoid :

Most users, for the first time faced with the need to create ads with Facebook ads, don't even know that there is Ad Manager and Company Manager. This is due to the fact that Facebook allows you to promote individual posts with the promote post button, which limits control over the target group and allows you to reach only basic goals stipulated by the system. Cash funds for promotion of individual posts, usually well over budget organized advertising campaigns. Yes, this is a special action that allows it to better cover one post. However, this rarely leads to long-term success in advertising.

findings

Every effective marketing agency knows that social media has become a critical place in the context of sales. Research shows that many people use mobile devices, and the number of users on Facebook or Instagram is systematically growing. Therefore, social advertising networks are an effective method of fighting for potential clients. These trends have increased significantly under the coronavirus pandemic, and are predicted to be a progressive process.

Advertising in social networks works when we have a corporate marketing plan!