Forget about hashtags

Instagram has disproved the fact that users need to write popular hashtags if they want to be on top. There is no "general top": each person regards his or her own "Suggestions" (or Explore), which are always updated.

You can't trick Instagram with markups: their AI makes 90 million predictions per second. The maintenance of such powers affects Instagram's budget.

Saves and likes are significant

Artificial Intelligence consists of 3 layers of neural networks. The filter posts with the following vortex: billions of posts - 500 candidates - 150 - 25 finalists, that rule.

The mathematical model selects the content according to 2 indicators: "High Quality" (speed and number of received reactions) and "Freshness".

Instagram accounts that publish nudes, aggressive sales, posts about plastic surgery, misinformation (e.g., disservise of vaccinations or Overtone's Window) have no chance of appearing in Explore.

Words are worthy, more than images

Curious, but images are not important for Instagram algorithms. They focus on word combinations in your posts.

The Instagram engineer demonstrates an example: if you write the words "music" and "festival" in your post, it will show up in the category "Music Festivals" and will be available for those who are fans of Flow or Sonar.

In conclusion, if your blog consists of different topics (one post is about psychology, another one is about gardening, etc.), it won't be "suggested" to users.

Separate posts aren't important. Think of the blog's "carma"

The decision to promote your blog to the "Suggestions" or not is not made by the System, but depends on the entire account. In addition, not only posts, but also stories, IGTV videos and shopping posts appear in the Explore.

You can manage Explore

If the neural network made a mistake, click on the right corner of the post and tap "See fewer posts like this".

If you want to hint to the algorithm what you really like, click "Like" or add to "Saved" many one-topic posts during one session.