When developing a promotion strategy, you cannot do without competitive analysis data.

It will help you to assess the market, choose effective marketing channels, rebuild your positioning, and get insights from competitors. We have compiled a selection of tools for competitor analysis.

Here are 10 tools for website analysis

1. Ahrefs

Allows you to analyze competitors' websites online for in terms of link mass, positions in the search results and study the keywords for which they receive the largest amount of search traffic. The service database contains over 350 million keywords from all over the world.

2. Similar Web

Allows you to study information about website traffic, see the average time spent on the site, bounce rate, analyze competitors' traffic, etc. Similar Web also allows you to find out the geography of of your website visitors, what other resources they are viewing, and which channel brings the largest amount of traffic.

3. MegaIndex

It allows you to track the positions of competitors' websites by search queries. The interface has such tools as resource monitoring, website counter, analysis of external links, etc. Each of them has reviews, a rating, and a demand indicator.

4. Alexa

It allows you to determine the visibility of your website in organic search results and generate detailed reports on website traffic (growth rate, number of external links, etc.). Identify effective keywords and analyze the target audience.

5. Serpstat

A multifunctional SEO platform for searching for competitors, analyzing their website ads, links, keywords, and monitoring positions. Research of resources of the CIS countries, America, Europe and Australia is carried out by using Google and Yandex search engines.

6. SEMrush

A set of tools for analyzing search results, contextual display advertising, backlinks, keywords, product ads, etc. The service also searches for competitors in social networks and determines their positions in search engines. There is a wide range of tools for comprehensive analysis.

7. SpyWords

It allows you to analyze website data by search engines, positions, page URLs, and keywords. Yandex and Google are used in the search. The data is collected continuously, and the full cycle of information updating takes 30 days.

8. "Topvisor"

It is a system for analyzing and checking the positions of competing websites for a specified period of time. "Topvisor is used to view competitors' resources in a particular search engine, for a certain region or groups of key queries. To do this, you need to select and set the appropriate parameters.

9. Majestic SEO

The service specializes in checking backlinks and analyzes up to five competitors' domains simultaneously. The information obtained gives you an understanding of what your own website's link profile should look like. And this is is important because link data affects search engine rankings.

10. PR-CY

Allows you to study the traffic of a competitor's website for free, evaluate such parameters as adaptability, position, content analysis, and CY (website quality index), and shows statistics on visits to (website quality index), and shows statistics on visits and views per day, month, and year. In addition, you can check who owns the domain and IP.