The quarantine has changed our usual way of life, turned traditional commerce upside down and forced all marketing campaigns to turn 180 degrees and run in a new direction.

Given the prolonged social isolation, some marketing tools have lost their effectiveness. Digital marketing is perhaps the only tool that is now working at full capacity.

There are many online marketing tools available. During and after the quarantine, they will become even more proven and effective.

In particular, this:

• SMM (social media marketing);
• SEO is optimization;
• contextual advertising;
• banner advertising;
• e-mail marketing;
• video marketing;
• event - marketing.

The global crisis will be a powerful additional impetus for the development of online marketing. Although global analysts are not in a hurry to call this period the golden era of digital, its significant growth is noticeable.

It's hard to say that new trends in digital marketing have emerged during the quarantine. Not at all, they have been talked about for a long time. It's just that now they have become more relevant to those who have not paid attention to them before.

Internet marketing helps to increase website traffic, quickly find the target audience, and communicate with them. That is why everyone who has a certain product or provides services must create a landing page or a blog to advertise it, if not a large portal.

And right now, marketing needs to be more flexible and fast than ever.

Marketing is not just about launching advertising campaigns and attracting potential customers. Marketing is essentially business intelligence. The marketing manager should not forget that a more significant and important task for him or her, especially in times of crisis, should be to predict the future, to find niches in which the company can be present and new opportunities for business development. To make "quick decisions," you should at least understand what is happening in the market with demand and customer behavior, what competitors and related companies are doing, and show the business manager possible solutions.

• So what should marketing do to keep it alive after the coronavirus epidemic? Do SEO and develop your brand. Brand and SEO generate a constant volume of new organic orders. If your site has many pages in Google search and they are ranked for relevant keywords, orders will come even if you stop all advertising.

• Invest in systematic email marketing. All the money is in repeat purchases, which are the cheapest to generate through email marketing. And newsletters are the cheapest, most profitable and measurable channel for generating repeat purchases.

• Implement remote work in marketing. For companies and teams that already work remotely, almost nothing has changed. The situation has been complicated by the fact that all family members, including small children, are at home. But otherwise, all the tasks are in time managers, communication in chats.

Companies that used to work in the office have suffered. To avoid being one of them, organize your office work in the same way as online - learn to keep documentation, set tasks in writing, and chat. And replace desktop PCs with laptops for office employees. A laptop will allow a marketer to work anywhere, while a desktop computer needs to be brought and set up.

Don't hire new staff, consider freelancers. Employee salaries are a fixed business expense. To avoid painful dismissals of team members, reconsider your marketing workload. Give everything that is not tied to the core of the business to freelancers on a piece-rate basis. And everything related to key processes should be assigned to the employees you already have, without hiring new ones.

The marketing strategy, both long-term and short-term, should be synchronized with the business strategy.

The crisis is not only about tension, it is also about new opportunities. We should all now "run to just stay put," as the Black Queen said in the fairy tale Alice Through the Looking Glass.