Today we will tell you that in any case it is not necessary to post to avoid losing customers.
1. The negative reviews about their own clients.
Such positions are unlikely to enhance your popularity and attract new customers. These may include:
- disputes with customers online;
- memories of how once some client behaved inappropriately;
- attempts to shame the client or engage other users in an argument with him.
If the client is aggressively behaves in social networks, you’ll likely want to respond in kind. However, it is to do this and not worth it. Polite and timely responses can help the buyer to temper justice with mercy.
2. Vacuous viral content.
Limit the spread of viral content. Nobody forbids you to repost funny and interesting pictures and articles, but try to remain popular audience. Or have similar positions on schedule and in a certain place.
3. Fasting on political or religious themes.
Laying out his thoughts on political and religious matters, should be fully aware of all the risks associated with it. For example, if most of your audience shares the center-left persuasion, and you suddenly apostle memes in support of conservatism, we should expect a negative reaction.
If you intend to place such publications, create a plan for the peaceful settlement of disputes. In no case do not join in the discussion in the comments of your own and make sure that users respectful to each other.
4. Poorly edited content.
Just a couple of bugs – and your content will be perceived unprofessional. Be especially careful in the translation of publications for an international audience.
Seek professional help to help you make presentable content for an audience of any part of the world.
5. The excess promotional materials.
One of the goals of social networks – Dissemination of information about the company, build trust with customers and the establishment of a specific impact on the market. This should be devoted at least 80% of your content.
Placing advertising posts, make sure that they are worthy of the attention of your audience. For example, if you conduct a sale or open a new branch, it’s time to tell your subscribers. But do not overdo it.
6. Misleading posts.
Headlines should attract attention. But they should not be deceptive to users.
The same applies to your publications and references competitors. Avoid untested statements and positions that are not true. A few extra clicks do not outweigh the loss of reputation.
7. Content of undetermined origin.
Share interesting content with your subscribers – this is an excellent strategy for those who can not always offer something different.
But do not forget that the acute quote, great life hacking, comics, meme, or a post was created by someone. The authors point out, they deserve it.
Sometimes the original source tracking is time-consuming. Moreover, you will be surprised to see how few authors mention the original content in multiple repost. Pointing to the authors, you will stand out from its competitors, it will certainly have a positive impact on your business reputation
