Keywords, what are they? Are they keys to certain words?

Let us explain everything now. Keywords are, so to speak, words that have a semantic meaning in the text, they can and SHOULD serve as a key when searching for information on the Internet or on a website page. Keywords are involved in a certain algorithm of events. What is meant by this?

To select high-quality and accurate keywords, you need to study the brand that has contacted you and their competitors. For example, you are approached by the Tvoy Sezon store, which requires comprehensive online brand support, and one of the first tasks will be to create semantics, or, in other words, keywords for the copywriter's terms of reference.

There are clients who know what they want, but they have their own semantics. In this case, we have to provide the client with an analysis of what they have and make adjustments. Because a poorly designed semantics is a disappointing and undesirable result for the client.

You may ask what words we will choose for the Tvoy Sezon store.

It's simple. The vast majority of our client's products are coats, so one of the keywords will be: "buy a coat", so our potential client will be directed to the clothing store's website, not the freight transportation page.

Also, one of the main rules of writing keywords is naturalness, which seems obvious to everyone, but in fact it is not, because of the presentation of keywords in an unnatural format, the semantics turns into a jumble of plums. Such texts do not make any sense and look heavy on the reader's eyes.

Keywords are high-frequency and low-frequency. How to distinguish between them?

Keywords are the words that are the first in the search engine results, for example:

"Buy a coat" - high-frequency

"Buy a striped coat" - low-frequency

It should be remembered that search engines do not like keyword-rich articles, and such sites are usually not indexed by Google. Word frequency is checked by the Advego Plagiatus program.

The number of words depends on the length of the text, and you should always start from this.

A few ideas on how to choose words for our texts quickly and efficiently:

1. First, determine the amount of text, then distribute and write the TS to the copywriter

2. A team of high-quality and productive copywriters, namely those who not only know how to write well, but also understand the specifics of SEO

3 Posting planning. Posting planning plays a big role and reduces your stress and misunderstandings with the client.