Despite the fact that companies spend a lot of money on market research, about 80% of all new products and services fail or do not bring in the expected profit within the first two quarters!

Modern businesses now need to focus only on individual preferences, social conditions, context and other subconscious factors that encourage people to buy your product/service.

 Impressions from contact with a salesperson become much more vivid when this effect is due to the complex interplay between a person's mind, brain, body, and social circle.

 When you choose your sales team, you should choose someone who can positively color a customer's opinion. If the customer's memories of this event are associated with other positive events, they will be more likely to buy your products.

 People do not think in phrases. An electrochemical reaction occurs in the human brain, which is perceived as an opinion. Most often, this process is initiated. Only then is the opinion absorbed into verbal form. Therefore, to sell better, try to impress a person emotionally!

 Up to 80%, information is transmitted non-verbally. It is believed that the lion's share of information is perceived by humans through reading and observation. However, when people communicate, information is transmitted through body movements, tone of voice, visual cues and eye contact. Scientists call the combination of language content and intonation a paralanguage. People understand paralanguage better than other means of transmitting information because our ancestors communicated orally long before the advent of writing. Unfortunately, marketers often analyze only either spoken or written language, overlooking the much more informative paralanguage.

 Use metaphors to sell more! The power of metaphors cannot be underestimated. The use of metaphors makes it easier to understand the world, creating new connections between the imagination and accumulated experience. Metaphors are the engine of imagination.

 Emotions are no less important than rational thought. When studying the interests of the audience, most marketing professionals focus exclusively on those requests that have a rational basis. In doing so, they ignore emotions, which, however, play no less important a role in making a purchase decision than reason.

 Memories tend to fade and change over time. Metaphors stimulate memory and influence what associations consumers make with products or brands. Many modern marketers have recognized the importance of metaphors and are developing products based on metaphorical associations suggested by consumers themselves.

 Try to provide a positive experience for the customer when they buy your product. Memories are formed when a thought is associated with a certain action. A study showed that women who shopped with their children did not remember any unpleasant events that happened to them when they visited the store. In other words, positive impressions of shopping with children overshadowed negative memories.

 When you come across a completely new idea, you shouldn't immediately start criticizing it. Rather, you should think about the value of this idea if it turns out to be correct.

 Memory can be divided into two levels: explicit, where memories are easily retrieved, and implicit, which can only be accessed with the help of special "cues". Such a clue may be a preliminary acquaintance with the product, which will prepare the ground for the formation of positive memories in the consumer.