It is no secret that the era of the print press is coming to an end. Yet the circulation of some newspapers, such as The Financial Times, is growing. The situation is the same with websites. It is believed that they are losing their relevance, and users spend time only on social networks. But websites continue to take a solid chunk of traffic, so it still makes sense to write articles that reach the top of search results.

Rules for writing an article

For an article to be highly appreciated by a search engine, it must be written for people, i.e., contain useful information. First, you should decide on a topic. It should be relevant for at least the next two years. What articles are popular:

• Reviews of new gadgets, cosmetics, and services.
• Articles with answers to popular queries, such as "How to become a freelancer".
• Materials such as "10 popular dishes" or "7 interesting ideas for content".
• Articles with references to authoritative sources.
• Resonant content that will cause a flurry of comments and reposts.

The next step is to monitor the sources and draw up a plan. It is advisable to think about the most logical structure of the text (if it is not specified in the TOR). Then you can proceed to the text itself. It is not necessary to write the article correctly at once, but you should first state all the facts. If possible, it is advisable to return to the text the next day and rewrite it in other words - the best result is guaranteed. Next, you need to proofread the text. Of course, it is better to do this in a printed form. Are the mistakes corrected? You can start working in a text editor. The article should be as easy to read as possible. Use lists, paragraphs, headings, and quotes. Proofread the text again, as literacy is the basis of a quality article. If you do everything right, the article will reach the first pages of the search engine in a few weeks.

Use of the vehicle

A competent copywriter will not take on a job without a full technical task (technical assignment), which will formulate the main tasks and features of the text. What does the SoW consist of?

• Key words;
• Whether you can tilt the keys or change their order;
• The size of the article in characters (with or without spaces);
• Using lists;
• Stop words;
• Uniqueness of the text (at least 80%);
• Sources for writing.

Thanks to a well-crafted TOR, a copywriter will be able to fully disclose the topic and correctly enter keywords. A well-written article will help increase traffic to your website.