Today, we all live in the age of social media, and we have long been held hostage by it. Nowadays, it has become impossible to live without them. After all, it is because of them that people are now building relationships with themselves and showing their essence. And this is not due to their own ambitions or overestimated self-esteem, it's all because people want to stand out among others. Because of this, social networks have become the fastest and most affordable way to tell about yourself.

Your image is formed based on the information that other people see through social media. This is what forms your personal brand. So, your personal brand is what others think about you.

There are two options:

1. You can be held hostage by social media to personal and professional images that have been formed by chaotic information about you on the Internet that got there in an unknown way.

2. Or you want to create your own brand and develop your image on the Internet. If so, I will tell you what the basic principles are and how you can build your own personal brand on the Internet.

It is also important to know that there are some people who are not yet ready for publicity.  How to understand this?

• First of all, you need to ask yourself if you are ready to become a professional and invest in this business every day.

• Ready to take responsibility for what you create.

• You are ready for criticism and attention.

So, if you realize that this is not about you, then let's consider what will help you build your own brand on the Internet.

Let's look at the main steps to build your brand.

Step 1

You need to evaluate your image. To do this, enter your name and surname in Google and see the result.

What does he write about you? What do people write about you on forums? Go to your profile on social media and see what a first-time visitor thinks of you.

Step 2

Think about how you can stand out among other people. And define what your professionalism is. After all, a professional brand is what you do and how you do it.

They will determine which audience they need, and it will be interesting to see what you will offer them. Once you've figured all that out, then you can choose how you can attract that same audience, and how you will deliver the same information to those audiences.

Step 3

Develop a plan for how you will post your content on social media so that it is interesting and useful to your audience. The rule for creating your content can be as follows: 10% of business information, 15% of entertainment, 20% of engaging, 20% of information that builds your reputation, and 35% of information that is useful in terms of gaining new knowledge and experience.

So before posting your message on social media, ask yourself. Do I really need it?

Because being consciously present on social media is also work.