The peculiarity of targeting is the focus on a specific target audience, which allows you to significantly save the cost of an advertising campaign. There are time, interest, thematic, and language and geo-targeting.

YouTube videos, Instagram and other social networks are the main information and sales platforms where targeted advertising is effectively used. advertising is effectively used.

Launching targeted advertising looks like this:

Let's set up demographic targeting

Write a list of demographic segments you want to target.

Create ads

Facebook does not allow you to save ads without sending them for for pre-moderation. Therefore, it is better to send one version of the ad for review for for each social segment.

Create a copy of the ad

The headline, image, and body of the ad must be combined to pass pre-moderation. Selecting relevant images and writing convincing ad copy has a strong impact on higher CTR.

Choose a campaign

If you are creating ads through the web interface, click "Create a new campaign" and make sure you can choose from two budget options - constant or change your daily budget to 1.00 $.

We will conduct A/B testing

The work of an online marketer does not give him the right to a personal opinion and, if he wants to offer something, he has to back it up with tangible facts. Testing will help you get real numbers, based on which you can make the right decisions.

LET'S TAKE AN EXAMPLE:

Example. - you sell toys.

It turns out that your TA (Target Audience) is primarily moms with children, and it depends on the age category for which this product is for.

So, you need to make sure that these moms see your advertising offer.

HOW TO DO IT?

With the help of the Facebook advertising account "ADS MANAGER" - we can tune in to the audience we are interested in.

EXAMPLE:

Choose - Female gender, 18 to 35 years old, Country (or city) and set up detailed targeting for:

Parents who are interested in kindergartens, toys, children's clothing

You can also do this:

Tune in to all parents who are interested in children's kindergartens, children's clothing, toys, preschools and at the same time to become engaged buyers and make online purchases.

You can also test the sites to which the ad leads. ad leads to.

For example, if we run ads on Instagram, we can lead a person to a website, landing page, Instagram profile, Instagram post, lead form, Direct or WhatsApp messages, an app, etc.

TEST ADVERTISING CAMPAIGN - needed to identify a more successful bundle (Goals, Audience, Creatives, Text, Platform)

After identifying such a link, we disable all the others and leave the more profitable one in operation.