What do you think is needed to make a person want to read an advertising text? That's right, you need something interesting to catch their attention. And to be more specific, the headline.

Well-known advertisers say that, according to research, the headline is read by 5 times more people than those who will then read the text that follows it.

So what are the main principles of working on successful headlines?

1. You need to know your target audience. If you don't know from the very beginning who you are writing for, your opinion is already doomed to fail.

2. Generate interest and engagement. If a person feels that under this title they can find something extraordinary and interesting, they will read it. Just don't get carried away with outright clickbait like: "Do THIS regularly and get the figure of your dreams!" ... This is not the kind of thing that will bring your customers and your target audience to you.

3. Tell us how urgent it is. This is a long-standing technique, but practice shows that it still works. And if you indicate that the information is relevant and up-to-date right now, it is more likely that the text will be read.

4. Don't forget the numbers. They catch the eye the most. In addition, numbers are very precise and therefore likely to be useful.

5. Be surprised. Grab the reader's attention with some statement that clearly contradicts the accepted ones. People are always interested to know what it is and why it is so.

6. Ask. But not the questions that are obvious. For example: "Is eating vegetables healthy?". And not the scary ones like "Have you found these symptoms? You are dying!". An interesting question is one that makes people think - what is the answer?

7. Show that the text has value. To do this, use the word "how" in the headline. It is always more pleasant to read an expert opinion than to dig into complex issues yourself.

8. Include the phrase "because" in your headline. To understand, just compare two sentences - with and without this phrase. Buy our courses right now. Buy our courses right now, because tomorrow the sale of places closes. Can you feel the difference?

Of course, you should not mix all these points in one headline. Moreover, it is impossible. It is enough to use 1-2 - and you have the reader in your pocket!