Advertising on social media can yield excellent conversions if you you get your subscribers to share your content. How to do it and what exactly makes people share information?

An interesting experiment was conducted a couple of years ago. A group of of people were examined with the help of fMRI while reading an article from one of the famous online publications. Scientists were interested in what parts of the brain become active at the moment when people decide to share an article on their their page or not.

And what happened? It turns out that at the moment of making three areas of the brain were activated at the moment of making a positive decision, which led to to draw conclusions:

- Users share content that is of value to them. they find valuable.

- Most users publish only material that shows them in a favorable light on their page. only post material that shows them in a favorable light.

- A person shares content if it is useful to their friends.

An interesting study was also conducted by scientists from Italy and and France. The experts found that the content that evokes a sense of high dominance is the most virulent, that gives users a feeling of high dominance.

But, in the case of social networks, it should be understood that it is not only the virality is not only virality, but also the coefficient of community involvement, since people are social creatures, and it is different groups and communities that are more active participate in discussions of a particular product.