The Facebook news feed algorithm is constantly changing, and few people understand how it works. People keep complaining that they don't see what they're interested in in their feeds, and brands get angry when the reach of their posts suddenly plummets. Today we're going to lift the veil of secrecy. We have prepared a detailed guide on how Facebook News Feed works and how to "conquer" its algorithm and make sure that your content is seen by as many people as possible.

In short, Facebook's goal is to select the ten most relevant and memorable stories out of the thousands that appear every day and show them in your feed first. These stories are ranked in descending order, starting with the most important.

Then there are a dozen posts shared by your close friends, then posts from brands you follow, and at the very end there are boring events and events of distant acquaintances and complete strangers.

Stories that you are most likely to like, comment on, share, click on, and read - that is, stories in which you are "engaged" - are prioritized.

It's no wonder Facebook spends so much time and effort on this: the more users are engaged with the content, the more time they spend on the site, the more ads you can show them, and the more money the social network will earn.

So what should an article be like to make you want to share it?

1. Simplicity, conciseness and high-quality photos. People love it when they are explained in a simple and accessible way how to start a business, or what steps to take first, practical advice that will definitely come in handy. The main thing is that the written text should be relevant to the reader.

2. Visual content. Photos, videos, infographics.

Dry text without a visual image does not attract the reader's eye and has no response on Facebook. This means that even very boring text should be diluted with visual content.

3. Contests, promotions. According to some sources, a certain percentage of Facebook followers subscribe to pages only to participate in contests. Promotions are popular among social media users. People like to win contests, receive gifts, and use something for free.

4. Quotes from famous people, expert opinions, interviews.

Many people like accurate quotes from famous people and experts in a particular field (and this is no joke!). Especially if they reflect our opinions and views. Quotes are popular everywhere.

5. Interesting stories or anecdotes from your life

Storytelling is a popular way of communicating information today. There's no better way to engage a user than to tell a story or share a life example. Stories are exciting, they make the reader glued to the screen.