Today we would like to show you what results we have achieved in working with 537 Real Estate Agency.

Who will benefit from this case study?

For real estate agency owners and realtors who want to see an example of high-quality work on attracting an interested audience on social networks;

Targeters who promote real estate business with a long transaction cycle.

Getting to know the client

"Real Estate Agency 537 is not just a real estate agency, it is an individual selection of real estate, taking into account all your desires and goals.

Instagram https://www.instagram.com/real.estate537/

Facebook https://www.facebook.com/real.estate537

Website (which we developed) https://537.com.ua/

Link to the Youtube channel https://www.youtube.com/channel/UCe2CUSKkxKQzp7eu1XmUbgw

Objective.

Bring in new customers from Facebook and Instagram.

Task.

Using posting and targeting, reach as many users as possible who fit the description of the target audience.

What happened?

A "dead" Instagram profile and a Facebook group with posts published twice a week.

Before you start

Work in progress

Developed the agency's logo

Developed an avatar for social networks

We launched a YouTube channel

Developed a banner for social networks

Developed templates for posts

Developed a design for holiday cards

We have drawn up the fixed estimates

We shot a commercial about the agency

Targeted advertising

Based on the portraits of the target audience given to us by the client, we selected several audience segments

We picked up the headings and published posts with a new design

We launched advertising campaigns on Facebook and Instagram.

The following target audiences were selected:

Women and men from 30 years old living in Ternopil region with interests in luxury real estate; real estate investment; luxury goods (cars, luxury appliances, designer jewelry).

Competitors' readers.

Women and men aged 25 and older, interested in real estate and traveling abroad.

In order to avoid showing ads to an audience that is not able to pay, we removed those who are not yet working, who are interested in free public transportation, coupon sales, microcredit, discounts and benefits.

We are ready to take on your project as well.