Promotion of any private medical center requires a specific approach due to the variety of services, doctors and branding features. In this context, promoting pages and a website on the Internet becomes important, especially when the clinic's specialization is a narrow niche.

Let's take a look at an example of successful long-term cooperation with Proctology, a private proctology clinic that we have been promoting since 2020. So, what contributes to our success in promoting such a long period of time?

Social media analysis

1. Regular audits of Facebook and Instagram pages:
   1. Specialists regularly conduct audits to evaluate the quality and effectiveness of promotion.
   1. We evaluate the design, content, settings, and statistics of the pages.
2. Development of a new visual:
   1. Based on the results of the audit, we periodically change the visual style of the pages, taking into account new trends and tendencies.

Content strategy

• Writing posts:
  • Every month, we develop a new content plan with topical issues in the field of proctology, clinic news, and a description of its services.
  • We constantly update our content to attract a new audience and maintain contact with the existing one.
• Creating thematic pages:
  • We develop new blocks of storis, taking into account the needs of the audience, innovations in the field of proctology and marketing, to be in trend and keep up with current trends.
  • We regularly conduct photo shoots with a team of doctors to fill the pages with live, relevant content and minimize the use of stock images.

Advertising campaigns

• Development of banners for advertising:
  • We create and update banners for advertising on social networks, which reflect the clinic's services and benefits or current offers for a given period.

• Targeted advertising in social networks:
  • We regularly launch targeted advertising aimed at increasing traffic to both the clinic's website and social media.

Results and conclusions

Stable, high-quality work and knowledge of our specialists have been bringing excellent results in the promotion of the clinic for several years. Despite the specifics of the clinic's work, our professionals know how to get around all the restrictions and make the promotion as effective as possible!

Stay tuned, we have more to tell you.