Promotion of any private medical center requires a specific approach due to the variety of services, doctors, and branding specifics. In this context, the promotion of pages and a website on the Internet becomes important, especially when the clinic's specialization is in a specific niche.

Here is an example of our successful long-term cooperation with the Proctology private proctology clinic, which we have been promoting since 2020.

So, what contributes to our success in promotion for such a long time?

Social media analysis

1. Regular audits of Facebook and Instagram pages:
   1. Specialists regularly conduct audits to evaluate the quality and effectiveness of promotion.
   1. We evaluate the design, content, settings, and statistics of the pages.
2. Development of a new visual:
   1. Based on the results of the audit, we change the visuals on the pages at regular intervals, taking into account new trends and tendencies.

Content strategy

• Writing posts:
  • Every month we draw up a new content plan with current issues in the field of proctology, clinic news and a description of the clinic's services.
  • We constantly update our content to attract new audiences and keep in touch with the existing ones.
• Creating thematic stories:
  • We develop new blocks of stories every time, taking into account the requests of the audience, novelties in the field of proctology and marketing, in order to keep up with the times and keep up with current trends.
  • We regularly conduct photo shoots with a team of doctors to fill the pages with live, relevant content and minimize the use of stock images.

Advertising campaigns

• Development of banners for advertising:
  • We create and update banners for advertising on social networks, which highlight the services and benefits of the clinic or current offers.

• Targeted advertising on social media:
  • We regularly launch targeted advertising aimed at increasing the turnover of visitors to both the clinic's website and social networks.

Results and conclusions

Stable high-quality work and knowledge of our specialists have been giving great results in the promotion of the clinic for many years. Despite the specifics of the clinic's field of work, our pros know how to get around all the restrictions and make the promotion as effective as possible!

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