In this case study, we have shown in detail the work on the design of pages for the Upgrace beauty salon.

Brief description of the project:

The task is clear, but rather complicated, to increase the number of regular customers for the nail salon. The salon is moving to a new location and is developing at a very fast pace. The salon owner simply has no time to pay proper attention to advertising and promotion, which is one of the most important elements of growth.

Therefore, the client asked for help to properly design social media pages and set up targeted advertising.

Objectives:

1. Analyze social media pages.
2. Develop new visuals and icons.
3. Write a content plan.
4. Analyze the customer's advertising account.
5. Develop a plan and budget for launching targeted advertising.
6. Increase the number of subscribers and orders.
7. Advertise the services of a beauty studio.

What needed to be done:

You need to conduct a detailed audit of social media pages. Design and content filling.

We provided our clients with photos for publication on social media.

1. Mostly, people go to the services section in highlights to get acquainted with prices and services, so it should be designed in such a way that they immediately want to make an appointment with this particular salon. That's why we first developed the price list design and fixed it.
2. To ensure that people subscribe to the page, read posts, trust it, and thus become customers, we develop a content plan with unique and interesting content.
3. We developed a new visual with samples of the salon's work, as well as examples of trendy manicures.
4. In a competitive environment, messages need to be responded to quickly, within the first 15 minutes; if it takes longer, the client who could have become yours will find someone who will respond faster. That is why we have created automatic answers to frequently asked questions.
5. Well, the social media pages are packed, all the preliminary work is done, and it's time to launch advertising. So we draw up a plan and budget for advertising, develop layouts.
6. And only now we can run ads without draining the budget.
7. You can see the results and layouts for advertising below.

What are the final overall figures?

Working with the Upgrace beauty salon, we were able to update the page's visuals and highlights. We also ran ads that promoted the salon and brought in new customers.

Links to social media pages: https://www.instagram.com/upgrace_studio_/