Dvigun Driving School is a place where future drivers receive quality training, modern teaching methods and an individual approach. However, like any business, the driving school needed effective marketing promotion to attract more students. Dali Marketing Agency has developed a unique promotion strategy that has yielded powerful results. We're going to tell you about our approach and what worked best.

The main strategy is to rely on stories and video content

We focused on stories and short videos in the reels format, which are:

• engage the audience,
• evoke emotions,
• motivate subscribers to interact.

1. Stories are the main channel of communication

Daily stories have become a key tool for maintaining contact with the audience. We created:

• behind-the-scenes content - training, the work of instructors, moments with students;
• interactive surveys - questions about traffic rules and situations on the road;
• feedback - feedback from students, their success stories;
• entertainment content - memes, jokes about learning and driving.

2. Humorous video ads as a way to attract attention

Using the trendy Instagram Reels format, we created a series of humorous videos:

• "Topical" tips - comic situations;
• "Instructor vs. student" - instructors' reactions to typical mistakes made by beginners;

These videos went viral, receiving thousands of views and attracting new subscribers.

3. Educational videos with tests for the exam

In addition to entertainment content, we have developed a series of educational videos:

• Tips from the instructors;
• Difficult questions on traffic rules
• Recruitment of groups for months

These videos not only increased engagement, but also increased the credibility of the driving school.

The results of our work

✅ Збільшення охоплення у соцмережах

✅ Зростання заявок на навчання

✅ Зростання активності підписників

✅ Вірусні рілси з гумором набирають до 400 000 переглядів

Thanks to a well-built content strategy, Dvigun driving school received more applications, increased brand awareness, and attracted new students.

If your business needs effective promotion, don't hesitate to contact Dali! We will create a unique marketing strategy for you that will bring real results!