Promotion of a pet store has a number of peculiarities, in particular, due to the individuality of the target audience, a wide variety of product lines, and the constant influence of trends on users.

We bring to your attention a case study of the promotion of the PollyPets pet store chain, which has been on the market for over 20 years!

Tasks set

We started working with PollyPets in early summer (2023)

Before starting work, we set the following goals:

After analyzing social media pages, we create a unique brand visual, fill pages with content, customize and brand widget menus and all other account elements.

The customer provided a large number of photos of various products from the product line of the stores and brief information about the services provided, goods and wishes for the promotion of the pages.

We also visited the physical store to create live content in the form of photos and videos.

Social networks :

Analysis of accounts in social networks Facebook and Instagram

To start the work, we conducted a page audit to analyze the previous development and correct errors.

Development of a new visual

After the audit, it was decided to create a new, trendy visual that will attract the attention of users.

Writing posts

In addition to the stylish visuals, a content plan was drawn up and agreed with the customer, which touches upon all the relevant issues of a particular topic.

PollyPets was also involved in supporting volunteer activities to help the affected animals in Kherson. The customer issued a promotion for pet food, and we, in turn, created an advertising post. This activity also increased the coverage, attracted a new audience and increased awareness.

Creating thematic stories

An integral part of the visual is the development of thematic stories that will draw customers' attention to the store's services and encourage interaction with the page. Interaction with the audience and the use of live content are also important in this area.

Development of banners for advertising

The next step is to develop advertising banners with promotions, services, and benefits for targeted advertising on social networks and the website.

Conclusion.

The social media pages are updated with high-quality and stylish content and prepared for the launch of targeted advertising.