Promotion of a private medical center has its own peculiarities, which are determined by the large number of services, availability of advanced technologies and equipment.

Treatment in a private clinic has many advantages that need to be emphasized when promoting pages and a website on the Internet.

We offer you to consider the case of promoting Proctology, a private proctology clinic with highly qualified doctors.

Tasks set

We have been promoting private proctology "Proctology" since 2020.

Before starting work, we set the following goals:

We analyzed social media pages. We designed and filled them with content, customized menus, widgets, and other elements.

The client provided photos from the photo shoot, brief information about the clinic and its services.

Social networks:

1. Analysis of pages on Facebook and Instagram.

We have been cooperating with the client for a long time, so we decided to conduct a page audit to analyze our promotion and make adjustments to our work.

• Development of a new visual.

After the audit, we realized that we needed to develop a new and modern visual that would attract the attention of page visitors.

• Writing posts.

To promote the page, we created a content plan with relevant issues in this area, as well as services.

• Creating thematic stories.

To increase interest in the clinic's services, we have developed new thematic stories with services and the opportunity to ask questions to the specialists.

• Development of banners for advertising.

The next step was to develop banners for advertising on social networks with services and benefits. All advertising was done on the website.

• Launching targeted advertising on social media.
• Advertising results

Conclusions.

The social media pages and website are fully customized and filled with content. Notifications about making an appointment for a consultation are set up on his account.

The customer was satisfied with the work done, so we continue to cooperate now.

Links to social media pages:

https://www.instagram.com/proctology.ternopil/

https://www.facebook.com/proctology.ternopil

Link to the site:

https://proctology.te.ua/