A modern ENT clinic requested a comprehensive promotion. The main goal was to increase the clinic's visibility on social media, strengthen the personal brand of the phoniatrician, attract new patients through online communication, and create a functional website that would become another channel for appointments. In the process of cooperation, the clinic added a new area of expertise - dermatology and trichology - which opened up additional opportunities to expand its audience.

Working with social networks - SMM

Promotion on Instagram and Facebook began with building a clear communication strategy. The content had to meet several goals at once: demonstrate the doctor's expertise, create an emotional connection with potential patients, and inform about the clinic's services while remaining clear and up-to-date.

The visual concept was created with an emphasis on blue colors with elements of yellow and white to convey an atmosphere of trust, care and professionalism. One of the key elements of the content was videos - short tips from the doctor, trend videos, explanations of treatment methods and answers to frequently asked questions. This format allowed us to attract the attention of the audience, increase coverage and build trust in the specialist.

Development of a doctor's personal brand

Special attention was paid to creating an expert image of a phoniatrician. The publications explained complex concepts in simple terms: what phoniatrics is, how vocal cords are treated, and who needs such consultations. The regular presentation of information in a clear and friendly format helped to strengthen the clinic's positioning as a modern, highly specialized medical center.

Website development

In parallel with active social media management, the DALI team realized another important stage - the creation of a convenient, adaptive and logically structured clinic website. It has become not only a showcase of services, but also a full-fledged registration platform. The interface is designed in such a way that the user can easily find the right specialist, get acquainted with the methods of diagnosis and treatment, learn more about the doctor, view the schedule and make an appointment online.

The website was optimized for SEO requirements: the text content was adapted to search queries to ensure organic traffic and attract new patients not only through social media but also through Google search.

Advertising layouts and effective visual presentation

Advertising campaigns were an important step in the promotion. Dali agency developed visually clear and effective layouts that helped to convey key information quickly and efficiently. The main emphasis was on specific services, problem solving, comfort of treatment, and the latest approaches to diagnosis. The layouts are not overloaded with information, but contain a call to action and work to clearly position the clinic as modern and accessible.

Expansion of directions and a new specialist

The clinic has a new direction - dermatology and trichology. With the arrival of a new doctor, the agency quickly adapted its communication strategy. New sections were created on the website, presentation posts, layouts and a series of stories were developed. Targeted advertising allowed us to reach a wide audience interested in scalp treatment, hair loss, and diagnosing skin problems. The campaign proved highly effective, with an increase in the number of appointments and new patients actively seeking consultations.

The promotion of the Modern ENT Clinic is an example of an integrated approach to medical marketing. Thanks to the combination of expert content, modern visual communication, a high-quality website, and effective advertising, we managed to build trust in the clinic, ensure a steady flow of new patients, and effectively promote even new areas of work. The Dali team has demonstrated that a well-thought-out strategy and a deep understanding of medical specifics are the basis for effective promotion of a clinic in the online environment.

If you work in the medical field and are looking for a team that can represent you in the digital space, don't hesitate to contact Dali. We create strategies that work!