Case study - SMM promotion of a family psychologist's personal blog

Leading Digital Agency Since 2001.

Case study - SMM promotion of a family psychologist's personal blog

Our agency was contacted by a client who is engaged in family psychology to attract new subscribers and develop a personal brand.

POINT A:

there is no clear positioning, life is an account that does not reflect the client's expertise.

THE PURPOSE OF COOPERATION:

Design the page in a single style, build your own brand, and attract new subscribers.

WHAT HAS BEEN DONE:

  • Analysis of the target audience and competitors
  • A full audit of the profile is performed
  • Developing a promotion strategy
  • Development and design of a unified profile style that sets our client apart from its competitors
  • Design of highlights in the profile and a photo shoot to match the visuals and corporate identity of the blog
  • Creation of personalized sections, content tailored to the interests and values of the target audience

POINT B:

The social media profile is fully customized for the personal brand. Relevant and useful posts are written.

The client was satisfied, all the work was agreed upon and executed based on his wishes and preferences.

Link to the page in social networks: https://www.instagram.com/ps_tory_13/