When you enter any query into a search, no matter what, to find the information you need, algorithms select it based on keywords.

And it works not only in search engines, but also in social networks: Youtube, Twitter, Facebook, and others. Most likely, you have already seen #hashtags, which are also keywords that are used to select content for you.

Lacking the ability to think creatively, Google's robot perceives information by keywords. words. That is why, after talking about new tires for your car, you start seeing ads for the notorious tires on any website that has advertising.

That's why there's no need to enter long queries, just type in a few words without even declining them.

Due to the way algorithms work, any website or social media group needs to select the right keywords. This is done by SEO specialists, some SMM specialists, and copywriters, and the latter still have the task of integrating keywords correctly.

The text should not have too many tags, otherwise the robot will simply ignore the pages where such a mess is made. The benefits will benefit primarily ordinary people and copywriters, whose services will benefit first and foremost from this.

There are free tools for selecting keywords. We have included the most relevant ones in the list.

Services from search engines.

Google KeywordPlanner - a free AdWords tool for selecting different variants of search queries.

Google Trends - is a public service based on Google search that shows on maps and tables how often a certain term is searched for in relation to the total volume of search queries in different regions of the world and in different languages.

Programs with free access.

"Bukvarix will tell you which keywords your competitors have moved to the top. You can analyze your site for free and without registration.

SeoPult analyze the website and give recommendations for promotion. Find and study competitors' websites. It will show you the approximate traffic by request, the projected cost per click in Google's advertising networks. You can start for free - 1,000 free requests are available.