SEO KPI's

- The number of key queries in the top 1-3/10.

You take your list of keywords (website/page), for example, "white sneakers", enter them into a search engine and analyze how your site ranks for this query. this query. It is normal for it to appear on the 1st page of the search results. If it doesn't. not, it's time to do some external and internal SEO optimization.

- Number of pages in the search engine index.

This is is one of the most important metrics. It shows which pages are in the search engine database search engine database, i.e. whether your site will be displayed to users.

- Average ranking of web pages.

PageRank determines the "weight" of a page by calculating the "importance" of links to it. That is the better the quality of external links, the better the site will be will be ranked. If the indicator is poor, you need to buy links with a good PR.

- Website loading speed (mobile and desktop).

Normal the site loading speed is up to 1-2 seconds, if it is more, you need to fix it.

SMM KPI's

- Coverage.

В Instagram and Facebook have this indicator in their page statistics, while Telegram look at the number of views on the post. It is normal for the ratio of reach to to the number of subscribers ranges from 8-10%.

- Involvement 

Regularly monitor your subscribers' engagement (comments, likes, reposts, etc.). It is is good when the ratio of engagements to followers is 10%.

- Subscriptions/unsubscriptions 

Monitor the page statistics and analyze the number of unsubscribes for a certain period did not exceed the number of subscriptions (trite but important). Take into account the period of advertising campaigns and other activities (there will be more subscriber inflows and outflows).

- the number of requests to Direct messages

The last 2 indicators you should monitor on a weekly basis to understand what may be high activity/influx of the audience and vice versa, which led to a decrease in the number of subscribers.

KPIs for Targeting & contextual и banner advertisements

- The number of impressions.

- Coverage rate.

These 2 metrics can be tracked in the ad account, it is important that the impression rate not be too far off, otherwise, your ad will be ineffective. In Ads manager, you can see the so-called Frequency (ad nausea), which estimates the ratio of these indicators, so So, if it is higher than 1.5, it is bad, your ad does not cover the required number of users.

- CTR.

Normal, when the click-through rate on your ads varies between 1-3%.

- AdRelevancy.

Metric metric shows how relevant the ad is to the interests of the target audience (the more topics the better). But it's bad when it falls below 4%.