Crowd marketing! What is it: a new, unfamiliar term or a powerful tool for your business?
The concept of Crowd marketing came to us from the English language, which means "crowd marketing". Simply put, it is feedback about you and your work. It is the driving force behind your business.
It is a method of promoting goods and services based on recommendations and user reviews on the Internet.
In other words, authoritative users (in fact, experts), in answering other users' questions, provide links to any useful resources that are inherently commercial and belong to a company that promotes its product.
The essence of such marketing is to popularize a product or service.
Why is crowdsourcing useful?
- You can increase brand awareness.
- Increase the number of potential customers.
There are two main types of crowd marketing:
1. Organic.
When your loyal customers naturally leave feedback about your products or services.
2.Motivated.
This is a type of review that is written because of your incentive. Simply put, you ask to leave a review in exchange for a good discount or some additional service.
The following tasks can be solved:
- Increase in website sales;
- Getting traffic;
- Increase the visibility of the site;
- Increase brand awareness;
- Reputation management;
- Formation of the reference mass;
- Attracting targeted visitors (traffic).
Who won't like it:
- Prohibited topics (alcohol, smoking, dietary supplements);
- With a narrow target (a hairdresser in a small town);
- Network marketing;
- Services used on occasion (shoe repair, key making, emergency services, taxis);
- Everyday goods (bread, milk, matches);
- Outdated website design.
Good review - proof of your well-done work. The psychology of customers is such that we tend to buy what we have already bought or tried before.
Therefore, collect reviews and post them on all social networks. This will promote you and your business several notches higher!
And if you want to increase the results of your marketing activities, our specialists will be happy to help you with this!