The logo is the most visible part of any brand. It is the logo that makes a brand recognizable. That's why companies invest in creating unique logos.

A logo is a personal graphic sign.
Its purpose is to convey the key idea of the brand to the target audience.

But why is it needed?
Here are 7 arguments:

1. The logo is how consumers distinguish one brand from another.
2. The logo distinguishes the brand from its competitors in the market.
3. The logo protects the brand's products.
   According to the law, anyone who uses someone else's logo will be legally liable.
4. A logo is a sign of quality.
   A brand that guarantees quality to the consumer marks its products with a logo. Thus, when a consumer sees branded products, he or she is sure that he or she will receive the proper quality.
5. A logo as a branding tool adds an aesthetic component.
6. A logo as an advertising tool helps consumers recognize brand products easily and quickly, and associate them with the same quality and reputation.
7. The logo also shapes the consumer's attitude to the brand.
   A well-known logo can contain all the necessary information about a brand.

There are various offers on the market for creating a logo, which, as you can see, requires the right budget.
But there are also different cases, expensive failures and cheap explosive ones.
A logo is not a panacea or a cure-all. But it is a very important part of branding.
To avoid playing the "lottery," companies choose reliable creative partners and invest in creating a unique logo and corporate identity.

See examples of the 8 most expensive logos in history: https://www.instagram.com/p/Bz-jc0PCtyo/