When entering the market, small entrepreneurs are interested in how to stand out from well-known brands and successful businesses if they do not have extra money for marketing.
However, there are a few aspects we should pay attention to that we can take care of to ensure that our free actions have the desired effect; and in the case of paid activities, they are welcomed by social media algorithms. What are these methods? Read below.
Regularity
Small businesses can quickly become discouraged if they fail to see the desired increase in followers in a matter of weeks. At the same time, social media recognition doesn't happen overnight - it starts slowly. The key to success is regularity, i.e. publishing content at least once a week. Why does it matter?
Users who visit a profile want to find out more about the new brand as soon as possible. If they don't find structured content there, they will lose interest. In addition, followers want to know when new posts will appear and what to expect from a particular business. That's why it's important to post wisely.

Diversity
Social platforms are constantly evolving. It's not enough to post the same thing every week - you need to look for interesting content and formats. You should use all the features of Facebook or Instagram in your practice, and they have a lot to offer! You can use:
- photos, illustrations, and videos,
- survey,
- live broadcasts,
- practical manuals,
- Q&A, i.e. questions and answerswhen the company answers users' questions,
- product presentation,
- sharing content from customers,
- and even memes.
The latter is worth mentioning in particular: according to Hubspot, funny content produces the best results, so every marketer should be friends with memes.
Over time, any brand that pays attention to its online promotion will learn what its users are interested in. The number of likes, shares, and comments will tell you this.
Quality over quantity
It's not always good to post every day. If you don't have anything interesting to say, sometimes it's better to stay silent. Not only do social platform algorithms recognize valuable content and penalize profiles with a smaller reach for "spamming," users simply stop following these types of fan pages.
The conclusion is simple: quality is better than quantity, because it is better to have fans who look forward to one post a week than those who are tired of reading about nothing every day.