The easiest way to control the minds of customers is in Asia. It is here that it is considered normal for a man to own a dozen Swiss watches, while a woman saves for several months for shoes of a well-known brand. It is in Asia that they believe that a person is what he wears. It is Asian women who most often wear Louis Vuitton bags.

It's not that they are crazy about this brand, but that they have a strong sense of collectivism. That is, if one of the ladies in the team bought a Louis Vuitton handbag, then the other women should buy the same to match.

Why do you think we talked about Louis Vuitton? It's simple, the company's marketers have studied the peculiarities of consumer behavior in Asia well, turning the herd mentality of Asian culture into profit.

In addition, Louis Vuitton marketers played on the dreams of Japanese women, 78% of whom dream of getting married in Paris. French motifs were used in everything: advertising, store design.

The best customers in the brand's Japanese stores are served the best French champagne, and bags and suitcases for the Japanese are made only in France, although most of the company's goods have long been produced in India. And the most interesting thing is that even in Japan, Louis Vuitton models cannot be Japanese women. Never and under no circumstances!