Chatbot marketing is aimed at the most demanding customers who expect a quick and specific answer to their question and efficient work. Otherwise, they decide to take advantage of the offer of a contest. What is a chatbot, when is it useful, and what are the advantages of placing it on your website?

What is chatbot marketing?

A chatbot is a computer program that interacts with users and imitates human speech to answer their questions, provide information, or offer solutions in a particular situation. Thus, a chatbot is a kind of consultant, or rather a digital assistant. It answers questions and solves problems with products and services. It can work on different platforms and in instant messaging, apps, and even via SMS. It uses a conversational interface and may or may not be able to communicate with the user due to artificial intelligence.

When is a chatbot useful?

If you are wondering how to increase sales in your store, choose a chatbot. According to statistics, virtual assistants receive a lot of inquiries from store customers, and automatic answers to repeated questions save a lot of money and time. Thanks to chatbots, there is no need to hire customer service employees. A chatbot improves service because it is always available when the customer needs it, even during hours when no one else is working in the store. It answers questions about products, assists in choosing a service, tells you where the nearest customer service points are, allows you to book tickets or track a shipment, and accepts a complaint or tells you how to report it quickly.

Benefits of implementing a chatbot

Chatbots can't replace real people, but they are often ideal. Automated processes have many advantages - they improve the quality of service, are available when no one else is working in the store, and can serve many customers at the same time. They can be programmed to offer users contests or discounts, mention new products and services, and even serve up curiosities or jokes. It is worth noting that every conversation a chatbot has with a customer or potential customer is a valuable source of information - frequently asked questions may include a suggestion that information appear on the page or be placed in a prominent place. Chatbots also collect information about consumers, which helps in user profiling and database creation. They also help to reduce costs - the maintenance of employees is becoming more and more expensive, so the introduction of automation allows you to save a little. A chatbot reaches customers faster and better than advertising content, interacts with them, answers questions, encourages the purchase of other products, and thus increases sales in an online store. A chatbot is an investment that will definitely pay off.