You can't do anything without a strategy. And how well it is thoughtfully organized determines the value proposition of the business, as well as its key message. And the most important ingredient in a strategy is proper market research, among other things.

So, the universal stages of creating a marketing strategy are:

The first - goals. In addition to long-term ambitions, marketers should pay attention to setting short-term goals in the "smart" style, which are very clear and achievable.

The second - target audience. "How can a product or service solve a potential client's problem?" is a key question that cannot be answered without understanding who your consumer is.

Third. - the customer journey. It's analogous to the sales funnel, which we told you about earlier. For those who missed it, the journey is responsible for attracting and retaining the customer's attention at each stage of the marketing strategy.

Fourth. - Competitor analysis. You can't do without it. Absolutely not. This stage should help you, as a marketer, understand one simple thing: how do competitors get their customers? This is necessary in order to understand their strengths and weaknesses. Without understanding your competitors, you won't be able to stand out from the crowd... in the right way, anyway.

Fifth. - methods and channels. Once you've figured out who your customer is and what attracts them, you can start marketing directly. Choose the tools that will help you convey brand information to your target audience.

That's basically it. For quite objective reasons, we cannot write about this in more detail, as we have over 60,000 readers. What works for one person can only hinder another. So today, no examples.

However, if you have never created a marketing strategy before, you should arm yourself with the above points. This is the foundation and the base from which professionals build. Good luck!