We, the Dali marketing agency, always strive to help our clients achieve their goals using an integrated approach and innovative solutions. One of our successful cases was the cooperation with ENT-specialist Tetiana Atamaniuk, whom we started to promote on online platforms. The goal was to increase brand awareness, attract new patients, and increase audience loyalty to the specialist.

Thanks to a carefully thought-out strategy and an integrated approach, we were able to achieve good results. In this article, we will tell you more about how we created content for social media, visualized key messages, implemented high-quality advertising layouts, and created a website that effectively works for the doctor's image.

Social networks as the main communication tool

One of the first tasks in our cooperation was to manage Tatiana Atamaniuk's social media pages Instagram and Facebook. We started by analyzing the audience and its needs, which allowed us to create a content strategy that not only informs but also engages users.

The content plan includes publications that describe the doctor's services, treatment methods, news from the medical world, and patient advice. We focus on important topics of interest to patients, such as diagnosis and treatment of vocal cord diseases, pediatric otolaryngology, and thus help users understand the importance of consulting a specialist.

High-quality visuals: creating a recognizable style

The visual part is an important aspect in the promotion of a doctor. We have created a unique style that matches Tatiana Atamaniuk's values and professionalism. 

We use professional photos, infographics and illustrations to make the content aesthetically pleasing and recognizable. This makes the visualized materials look holistic and harmonious, reflecting the personality and expertise of Tetiana Atamaniuk.

Stories as a tool to increase engagement

Instagram stories are an effective way to interact with the audience, so we actively use this format. Our stories reflect the doctor's daily practice, real patient cases (with confidentiality), treatment results, and feedback.

We develop interactive stories that include polls and Q&As. This allows us to maintain an active dialog with subscribers, learn about their needs and interests, and attract new audiences. In addition, we create special stories to cover specific topics, which allows us to tell more about important aspects of Tatyana Atamanyuk's work.

Conversational video roles: expanding reach and increasing trust

One of the key formats we use for promotion is conversational video reels. They not only help demonstrate Tatyana Atamanyuk's expertise in various medical topics, but also create a trusting atmosphere. In these videos, the doctor answers questions frequently asked by patients, talks about the specifics of her work, and gives useful advice.

Reels have a high ability to reach a large audience due to their popularity on Instagram. They are filmed in a simple, friendly style that helps create a personalized communication with followers. Thanks to conversational reels, we have increased the number of views and increased the level of audience engagement.

Effective advertising layouts: the key to attracting new patients

Development advertising layouts - is an important element of our strategy. We create a variety of layouts for social media aimed at different audiences: young parents, people with voice problems, and patients with chronic ENT diseases.

Each layout is created taking into account the specifics of the audience and the purpose of the advertising campaign. Our layouts are bright, clear, and informative. They have attractive visual elements that attract attention while providing complete information about the doctor's services. We also analyze the effectiveness of each advertising campaign and make the necessary adjustments to achieve the best results.

Website development: creating an effective platform for patient interaction

Creating a modern website has become an important stage in our cooperation. The website serves not only as an information resource, but also as a platform for making appointments. It contains user-friendly navigation that allows users to quickly find the necessary information about services, treatment methods and contact details.

The website also features a blog with regular articles on medical topics, tips and tricks. This helps to increase Tatyana Atamaniuk's visibility as an expert in her field and helps to attract new patients.

Thanks to a comprehensive approach and strategic planning, our cooperation with Tetiana Atamaniuk has brought tangible results. We increased brand awareness, attracted new patients, and created a solid foundation for further development. Dali Marketing Agency is always open to new challenges and ready to help you succeed in promoting your business!