We, the Dali marketing agency, always strive to help our clients achieve their goals through an integrated approach and innovative solutions. One of our successful cases was cooperation with ENT specialist Tatyana Atamanyuk, whose promotion we carried out on online platforms. Our goal was to increase brand awareness, attract new patients and strengthen the audience's loyalty to the specialist.

Thanks to a well-thought-out strategy and an integrated approach, we were able to achieve impressive results. In this article, we will tell you more about how we created content for social media, visualized key messages, developed high-quality advertising layouts, and created a website that effectively works for the doctor's image.

Social networks as the main communication tool

One of the first tasks in our cooperation was to manage Tatyana Atamanyuk's social media pages - Instagram и Facebook. We started by analyzing the audience and its needs, which allowed us to create a content strategy that not only informs but also engages users.

The content plan includes publications about doctor's services, treatment methods, news from the medical world and patient advice. We focus on important topics of interest to patients, such as diagnosis and treatment of vocal cord diseases and pediatric otolaryngology, helping users understand the importance of consulting a specialist.

High-quality visuals: creating a recognizable style

Visuals are an important aspect of a doctor's promotion. We created a unique style that matches Tatyana Atamaniuk's values and professionalism. We use professional photos, infographics and illustrations to make the content aesthetically pleasing and recognizable. As a result, the visual materials look coherent and harmonious, reflecting Tatyana Atamanyuk's personality and expertise.

Storytelling as a tool to increase engagement

Instagram stories are an effective way to interact with the audience, so we actively use this format. Our stories reflect the doctor's daily practice, real cases of patients (with confidentiality), treatment results and feedback.

We develop interactive pages that include polls, quizzes and Q&As. This allows us to maintain an active dialog with our subscribers, learn about their needs and interests, and attract new audiences. In addition, we create special pages to cover specific topics, which allows us to tell more about important aspects of Tatyana Atamanyuk's work.

Conversational Video Reels: expanding your reach and building trust

One of the key formats we use for promotion is conversational Video Reels. They not only help to demonstrate Tatyana Atamanyuk's expertise in various medical topics, but also create a trusting atmosphere. In these videos, the doctor answers frequently asked questions from patients, talks about the specifics of her work and gives useful advice.

Reels have a high ability to reach a large audience due to their popularity on Instagram. They are recorded in a simple, friendly style, which helps to establish a personalized connection with followers. Thanks to Conversation Reels, we have increased the number of views and increased the level of audience engagement.

Effective advertising layouts: the key to attracting new patients

Development advertising layouts - is an important element of our strategy. We create different layouts for social networks aimed at different audiences: young parents, people with voice problems, and patients with chronic diseases of the ENT organs.

Each layout is created taking into account the specifics of the audience and the purpose of the advertising campaign. Our layouts are bright, clear and informative. They have eye-catching visual elements that attract attention while providing complete information about the doctor's services. We also analyze the effectiveness of each advertising campaign and make the necessary adjustments to achieve the best results.

Website development: creating an effective platform for patient interaction

Creating a modern website has become an important stage in our cooperation. The website serves not only as an information resource but also as a platform for making appointments for consultations. It has a user-friendly navigation that allows users to quickly find the necessary information about services, treatment methods and contact details.

The site also features a blog with regular articles on medical topics, tips and advice. This helps to increase Tatyana Atamanyuk's visibility as an expert in her field and helps to attract new patients.

Thanks to a comprehensive approach and strategic planning, our cooperation with Tatyana Atamanyuk has brought tangible results. We increased brand awareness, attracted new patients and created a solid foundation for further development. Dali Marketing Agency is always open to new challenges and ready to help you succeed in promoting your business!