Every page on a social network competes for users' attention. People have neither the time nor the desire to read everything in a row. That's why your ad post should stand out, attract attention, and grab the user's interest at first glance.

In this post, we've covered 7 most common mistakesThe owners of the communities allow it:

1. No image available
   This is the most serious mistake you can make. Fortunately, it is becoming less common. A post on a social network without a picture or video works several times worse.
2. Poor image quality
   Images are the first thing people pay attention to. Not the link, the headline, or the name of your group. The illustration immediately catches the eye, creates a first impression. If they don't like it, the post is unlikely to be read. No copywriter will help you if no one reads the text.
3. Too much text
   People go to social networks to relax. They scroll through their feeds to see jokes, announcements of new movies, or photos of friends. They have no desire to read many paragraphs of advertising text.
4. No link or not visible
   If you invite people to your community, you need a link. Don't expect someone to click on the title at the top of the post.
5. No call to action
   Any copywriter will tell you that the text should contain a call to action. A person just scrolls through a feed - they don't think about what they need to do. If you don't prompt them, they will read it and move on.
6. Too many emojis
   Emojis and emoticons are a great way to grab attention. They can be used to emphasize important things: links, key benefits, headlines. But if you add too many of them, a person will get lost. A lot of emphasis is no emphasis.
7. Too many targeted actions
   Don't ask a person to do everything at once: subscribe, repost, go to the site, and read the discussion. The more choices, the lower the conversion rate.