Social media advertising is nothing new. They have been with us for years, and more and more companies are choosing to publish them on the most popular websites, including Facebook. Social media ads build brand awareness, encourage potential customers to buy, and are a way to communicate with recipients, inform them about new products, etc. However, many companies that decide to advertise on Facebook make the same mistakes. What should you keep in mind when placing ads on Facebook?

Announcement on Facebook

Life today is different than it was 10-20 years ago - we are used to constant rushing, staff turnover from morning to late evening, and the pursuit of success. Facebook advertising should be adapted to users. According to statistics, the average Facebook account holder visits the app 8 times a day. These visits are not too long - they are short, dynamic, and fast. The same users expect ads to be short, specific, aesthetically pleasing, but noticeable when scrolling down the app and targeted to a specific target group. It's not difficult to create an ad on FB, but it's not easy to achieve the desired results. Ad creators are usually too focused on the form and content and forget about the mechanisms that control this website. How to avoid the main mistakes when placing ads on Facebook?

What should you keep in mind when posting ads on Facebook?

Conversion tracking

You should install a program that allows you to check what people who visit our website are doing (e.g., signing up for a newsletter, making purchases, visiting product pages, etc.). Programs like Pixel allow you to accurately track session times on the site, where customers have been for a long time, etc. This way, you can find the problem that causes users to abandon purchases.

Linking Facebook and Instagram accounts

Multiple websites should be used to reach more people and to show existing and potential customers what the company does and that they can be trusted. Each website has different content - Facebook can focus on texts and individual photos, Instagram is dominated by photos and visuals, YouTube and TikTok are dominated by short videos.

Use an exception

Use exceptions to improve the effectiveness of your advertising. For example, when advertising healthy snacks, you should target people who are interested in a healthy lifestyle and are fit, but also suffer from various diseases and food intolerances. When using exceptions, you should think carefully about your target group.

Don't change your campaign too often

Constant or frequent changes can lead to a decrease in the effectiveness and reach of your ads. It takes some time for Facebook's algorithms to update changes.

Make a call to action in advertising

Write in posts and encourage users to swear - it is also important what potential customers think. You should engage in a dialog with them, answer their questions, encourage them to upvote and comment on posts. It is important to pay attention to their needs and suggestions for changes.

Add a link

Add URLs that lead to specific categories or products so that users don't have to spend time searching for the article they're interested in on their own. In this case, many people give up shopping and leave the site.