Most often, various discounts and promotions are held in the fall and winter. Although this is all conditional and depends on the company's field of activity and the economic situation in the country. However, it should be understood that all these price reductions are just a way to attract more customers, and during this period you can use guerrilla marketing techniques, and thus reach a fairly wide audience.

Let's look at three different cases as an example:

- A boutique of fashionable men's and women's clothing.

WebFace, a well-known marketing agency, has developed an interesting strategy to stimulate sales after a small study showed that only a small number of store visitors know about fashion. Moreover, only a few can choose the right look for themselves. Based on this data, instead of hiring a consultant, the marketers suggested hiring a stylist to help customers create two looks for free. The client who agreed to participate in this ended up seeing a bright and stylish picture of himself in the mirror and could no longer refuse to buy. As a result, the boutique's average check increased by 35%.

- Restaurant.

The marketers were tasked with increasing the time guests spent in the restaurant and, of course, the average check. Observations showed that about 20% visitors came to the restaurant with children. Little fidgets created a real chaos, so parents quickly ate and left the restaurant. It was decided to create a children's mini-room, where a nanny and a psychologist in one person took care of the children. Children were engaged in various games and educational activities, which ultimately allowed parents to spend more time in the restaurant and, naturally, increased the average check, as well as the frequency of visits to the restaurant.

- An apartment renovation company.

The company is little known and has no website. The task is to increase the number of orders with minimal advertising costs. The solution was to sell through partners. We chose large construction stores, and the work was carried out through Budmarket employees, because it is difficult, time-consuming, and useless to talk to the bosses. The consultants actively asked visitors whether they were going to make repairs, and if so, they gave them a discount coupon for the customer's company. If the client came back, they would provide the consultant's code and get paid a commission.