Google Ads is one of the Google services that is being used by more and more people and companies. It is a great tool that helps to increase brand awareness and, as a result, its revenue. How to prepare Google Adwords ads? What should you keep in mind? What are the benefits of using this service?

What is Google Ads?

Until recently, the Google Ads program was known as Google Adwords. It is one of Google's tools that allows you to create and manage ads. Many companies use this type of solution, and their marketing activities include online advertising in the form of graphics, text, and video.

How to create a Google ad?

Creating a Google ad is very simple - you should follow a few rules, follow the recommendations and the positioning of this site will be carried out with the expected effect. Please note that you need access to your Google advertising account, i.e. Gmail, to run a campaign. The big advantage of Google Adwords is that ads can be created and included in the Google search engine. This way, ads will appear between users' search results, as well as on YouTube and other popular social media sites.

Before launching a campaign, you should consider and plan, among other things, keywords, current advertising trends, and user preferences, i.e. potential customers. Properly prepared ads receive better and higher scores from the advertising system, which means a high position in Google search results and profit.

Types of Google Ads ads

You can create four main types of ads in Google Ads: image, text, video, and campaigns.

• Search campaign - is the display of textual content in the Google search engine above the usual search results. Such advertising increases website traffic and the number of clicks, which translates into financial profit. In a search campaign, the most important thing is to choose keywords and attractive, interesting, and relevant advertising content;
• Media campaign - it is based on graphics. The content is displayed on different pages, and the advertisement "follows" the customer and studies his behavior, so it is able to adapt to the target group with certain advantages. When creating graphic ads, keep in mind the appropriate size of the graphic content, as an incorrect size may not be displayed correctly on the website;
• YouTube campaign - video-based. A promotional movie is shown between the content on YT - usually before the start of the video, but it can also appear during the video.

What are the benefits of using Google Ads?

The benefits of Google advertising include building brand awareness, creating a company's image, effective website positioning, and financial gain. The better the advertising is planned, the better the results. A big advantage of using Google Ads is the ability to select a target group by several parameters, such as gender, age, location, and display hours. High precision in these matters means that advertising will reach as many potential customers as possible. When local positioning is important, you should choose Google Local Ads.