Why is it worth creating a store on Facebook and Instagram?

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Why is it worth creating a store on Facebook and Instagram?

Are you in the e-commerce business? So, you already know that it's a good time to open a store on Facebook and Instagram. Online sales are growing amazingly fast. I think you have already seen stores on Facebook and Instagram. We have been using this feature for a long time. But did you know that new solutions have been introduced to help you sell your products even more effectively?

Online sales are growing amazingly fast, so Facebook is introducing new features to its solutions. And all this so that online store owners can reach customers through channels other than their own store. Selling on Facebook and Instagram not only allows you to reach a wider audience, but above all, it facilitates the purchase process and shortens the path that a person interested in purchasing a product must take.

So, if you work in e-commerce and manage your store or online stores, this topic should be of interest to you. You know very well that without proper advertising and the right channels, we cannot get high sales. Just having an online store is not modern anymore.

Shop on Facebook

If you haven't started a Facebook store yet, it's time to catch up. You can create a store in a few simple steps and get really good results. The moment you post product photos on your website, you can tag them. This way, a person browsing Facebook will see your post and the product will catch their interest, and by clicking on it, they will be able to see more information about the product and find out its price.

What's new on Facebook?

If you're familiar with the Facebook store option and you've already checked out the feature, you probably remember what it looked like initially. All products had to be added manually, which was very time-consuming, but now? Now you can import all available products from your Facebook store in just a few minutes after proper configuration. All data is taken from the created product catalog.

The only drawback of the new feature is that it shows all the products in the store. Unfortunately, it is not possible to categorize them to make it look more clear.

We have the ability to create product sets that we can then use when creating ads. In the photo below you can see an example of such a set.

What's new on Instagram?

Online store

A feature that everyone has been waiting for. However, it is currently only available in selected countries. Having our store on Facebook, we had the opportunity to additionally label products on Instagram as well. However, a person who was interested in a given product could only know its price at this stage. The purchase was only possible when going to the main page of the online store.

Changes to Instagram shopping will significantly shorten this process, which can lead to increased sales when customers can make purchases directly from the Instagram app itself. The path to purchase is much shorter, so they have less time to think about it and give up. The changes are definitely in the right direction. Customers will make purchases faster, more efficiently and without leaving the platform.

If you create an Instagram store, an additional tab will appear on your profile where people can browse the products you offer. Users can also add products to their wish list, which they can return to at any time via their profile. Saved products are stored in a separate folder that is automatically created in the user's profile.

Who would have thought that this initially simple platform, whose main assumption was to focus more on aesthetic photos and hearts, would turn into a sales tool?

Shopping on Facebook and Instagram

Facebook Pay- is a secure and easy way to pay for goods on a per-app basis. You will need to add your payment card to use this feature. The question remains, will Facebook users be ready to do this? People may take some time to learn more about it and not be afraid to use it.

Summarizing ...

Is it worth having a store on Facebook and Instagram?

Although most of the features we are talking about here are not yet available in our country, you can create a Facebook store today and thus reach a larger audience by setting up Instagram shopping. Next, it's a good idea to set up a product catalog so that products are automatically subscribed to Facebook from your website.

However, we believe that having your own store page will still be very important, despite these new features.

First, product blocking. Facebook independently decides whether a particular product complies with its policy. Sometimes it happens that it does not accept products and does not allow them to be sold through it.

In addition, we will probably have a lot of influence on most things, such as the appearance of sales on Facebook or Instagram. And we always have our own store website, and we definitely have more control over it. As for the following things, we have no choice but to test the features that are already available and wait for the introduction of new ones. This way we can see what works for us and what doesn't. What is worth investing a large amount of money in and what is not. Each industry is different, we deal with different groups of recipients on each platform, so everything has to be individually adapted to your industry.