What is a logo?

This brand identity is a combination of text, colors, lines, and visuals that serves two purposes. It tells people your company name and creates a visual symbol that represents your business.

High-quality logos have a powerful symbolic association that is quickly remembered and perceived by the audience.

A successful logo can significantly increase the effectiveness of advertising and raise the company's image.

A bad logo or no logo at all will, at best, deprive a company of one of its most important competitive advantages - recognition, and at worst, it can drive potential customers away from the company.

At the current level of competition, your logo should be memorable from the very first contact with the consumer, present your company in a favorable light, and make it as easy as possible for them to recognize your advertising messages and choose your company's products or services among a variety of competing products and services.

About the main functions of the logo

- Attracting the attention of the target audience to the brand

People are constantly drawn to interesting designs and unusual colors. The logo on the packaging or on the window should be designed to attract interest and arouse the curiosity of potential customers. People should want to learn more about your brand in order to purchase the company's product or service.

- Narration of brand ideology

Printed on your products, business card, or website, a logo indicates what the company does. It can tell potential customers what kind of business you are, the type of product or service you sell, or what benefit you offer to customers.

- Difference from competitors

A logo can include symbols that represent specific industries or products. A good logo should reflect the brand's ideology and distinguish it from competitors.

Characteristics of an effective logo

- Clear and readable font

One of the most important characteristics is that the text in the logo should be easily and clearly readable from a distance, for example, on signs, vehicles, posters, or other places.

- Attractive color scheme

Your logo may appear on screens, business cards, letterhead, advertising banners, vehicles, store signs, product packaging, newspaper ads, etc. Logos with gradient colors, many small details of different shades are likely to differ on different media without exact color matching. That's why the world's most popular brands usually stick to a simple color palette, don't use gradients, and don't use more than three primary shades.

- A memorable idea

Some brands use an interesting font in their logo or change some of the text. Other companies design and add an illustrated icon next to the text part of the logo. One useful aspect of the icon is that it can be used independently in some situations.

A good option would be to use a modern font with a bright accent color.

- Ability to use the logo on any media

Placing a logo on advertising, packaging materials, products, social media, websites, etc. without losing quality is a very important condition for effective brand promotion.

To get a logo for your business that will meet all the requirements and work for the successful development of the company, you should turn only to professionals. It is the experience, knowledge and skills in branding, design, marketing and psychology that allow specialists to quickly and accurately develop a high-quality brand mark for your brand.

Logo shape

The shape of a logo largely determines the initial attitude of the consumer to it. It is worth noting that modern logos often have several geometric shapes in their composition for reasons of uniqueness, and let's consider the meaning of just a few of them.

Circle

The circle is probably the most important and most common geometric symbol. A circle has no beginning, no end, no direction, and no orientation. An image placed in a circle automatically attracts attention.

Square

The symbolic contrast to the circle is a square. The square is a symbol of combination and ordering of four different elements. Psychologically, its shape evokes a feeling of strength, stability, and some conservatism. A square logo is well suited for large and reputable organizations.

Ellipse

It indicates the company's dynamism, energy, modernity and innovation. This shape of the logo is well suited for companies in the new economy.

Rectangle

Of all the geometric shapes, it is the most rational, reliable and correct figure; empirically, this is explained by the fact that the rectangle has always been a favorite shape for people to adapt space or an object for direct use in their everyday life, such as a house, room, table, bed, etc. That is why the rectangle is an integral part of many logos of companies of various profiles.

Here you can order a logo from a professional graphic designer.