Brand managers are responsible for monitoring market trends and performing competitive analysis to ensure that their brands' products and services remain relevant to current and potential customers.

Typical responsibilities of a brand manager include:

• conducting market research to keep abreast of customer trends and to predict future trends.
• Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customer expectations and increase brand trust.
• They should also evaluate the effectiveness of the marketing and advertising campaigns.
• Control and approve promotional products, their design and other marketing tools used to build the brand
• Negotiate with clients and partners, communicate with colleagues from different departments that affect the development of the brand (in particular, with colleagues from marketing)
• managing budgets and a team of junior assistants
• organizing events such as product launches, exhibitions, and photo shoots.

What skills do you need to have to become a professional in the field?

- Analytical skills and attention to detail

- Understanding of trends and the ability to respond to customer needs.

- Creativity and ability to create innovative and original ideas

- Teamwork skills

- Ability to manage and allocate the budget

- Written and oral communication skills

- Experience and understanding of market research

- Time and project management skills, including the ability to work on multiple projects simultaneously

- Ability to think strategically and come up with campaigns

How do you become such a specialist?

1. 1. Remember about education

Brand managers should preferably have a university degree in marketing, communications, advertising, economics, etc.

2. 2. Take specialized courses

Individuals who have obtained professional certifications are more likely to get the job they want, as certification assures employers that you have acquired the necessary competencies to perform the job.

3. Start looking for a job.

When you're ready to apply for a brand manager job, search for positions online, including a large number of vacancies available on Jooble. Tailor your resume and cover letter to reflect the needs of companies and positions.

4. 4. Make connections

Professional networks can position you as a desirable candidate for positions in companies you are interested in. Attending social events and networking seminars can help you meet other professionals who can recommend you for certain positions.