Promotion case “Upgrace – beauty salon in Ternopil”

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In this case, we have shown in detail the work on the design of pages for the “Upgrace” beauty salon.

Brief description of the project:

The task is clear, but rather difficult, to increase the number of regular customers for the manicure salon. The salon is moving to a new location and is developing at a very fast pace. A salon owner simply never pays enough attention to advertising and promotion, which is one of the most important elements of growth.

Therefore, the customer asked for help to properly design pages in social networks, to set up targeted advertising.


  1. Analyze pages in social networks.
  2. Develop a new visual and icons.
  3. Write a content plan.
  4. Analyze the customer’s advertising cabinet.
  5. Develop a plan and budget for launching targeted advertising.
  6. Increase the number of subscribers and orders.
  7. Advertise beauty studio services.

What needed to be done:

It is necessary to conduct a detailed audit of pages in social networks. Design and content filling.

We provided customers with photo materials for publication in social networks.

  1. Basically, to get acquainted with prices and services, people go to the services section in highlights, accordingly, it should be designed in such a way that there is an immediate desire to sign up for this particular salon. Therefore, we first developed the design of the price and fixed it.
  2. To subscribe to the page, read posts, trust, and accordingly become customers, we prescribe a content plan with unique and interesting content.
  3. We developed a new visual with samples of salon work, as well as examples of trendy manicures.
  4. In the conditions of competition, messages must be answered quickly, within the first 15 minutes, if you do it longer, the client who could have become yours will find those who will answer faster. That’s why we created automatic answers to relevant questions.
  5. Well, the pages in social networks are packed, all the preliminary work is done, it’s time to start advertising. Therefore, we draw up a plan and budget for advertising, develop layouts.
  6. And now we can start advertising and not drain the budget.
  7. You can see the results and layouts for advertising below.

What are the final total numbers?

By cooperating with the beauty salon “Upgrace”, we were able to update the page’s visuals and highlights. They also launched advertisements that promoted the salon and brought new customers.

Links to pages in social networks: If you also want to receive comprehensive management of pages in social networks and new clients, fill out the application: