The promotion of a medical center is distinguished by its peculiarities related to a wide range of medical services, the use of advanced technologies and modern equipment.

Treatment at this private medical center has a number of advantages that should be emphasized when promoting its pages and website on the Internet.

We invite you to familiarize yourself with the case study of the promotion of the Zdorovye Medical Center, which has over 25 years of experience.

TASKS:

We started cooperation with the Zdorovye Medical Center in November 2022.

BEFORE STARTING WORK, WE SET THE FOLLOWING GOALS:

We analyzed social media pages, paying attention to their design, content, menu settings, widgets, and other elements.

The client provided high-quality photos for content creation, brief information about the clinic and its services. He also provided suggestions on how to promote the pages.

Social networks :

Analysis of pages on Facebook and Instagram.

Before starting work, we performed a page audit to assess the previous development and identify areas for correction.

Development of a new visual.

After the audit, it was decided to create a new, modern visual that would attract the attention of users.

We also updated the logo and designed covers for the current pages

Writing posts.

To effectively promote the page, we prepared a content plan with useful and relevant information, as well as covered services.

Creating thematic stories.

To increase interest in the services of our clinic, we developed thematic stories. In the stories, we share relevant services and information about the medical center, as well as conduct interactive activities and provide useful information for visitors. Each story corresponds to the chosen color strategy and helps to increase interaction with the audience.

Development of banners for advertising.

We have developed attractive advertising banners for social networks that display services and benefits. The banners attract attention and encourage interaction. We used effective design, expressive colors, and clear information.

Launching targeted advertising on social media

Advertising results

Thanks to well-tuned advertising on Google and social networks, we have made a "boom" in the target audience's requests and continue to do so

Website optimization.

We eliminated all errors from the website, optimized its performance, improved its visuals and ensured its user-friendliness. The site is equipped with animation.

CONCLUSIONS

The social media pages and our website were fully customized and filled with content with all the necessary information. Our client received full access to his account and a notification about the appointment for a consultation was set.

The customer was satisfied with the work performed, so we continue our cooperation.

Links to social media pages:

https://www.facebook.com/zdorovyakr/

https://www.instagram.com/zdorovya_medcentr/

Link to the site:

https://zdorovya-centr.com/