How to improve communication between a printed catalog and a consumer? The solution has been around for a long time: a QR code. Today we will tell you how you can use it use it in your catalog.

QR code "QR-Quick Response" - is a two-dimensional barcode (barcode) that provides information for quick recognition using a camera on a smartphone.

Modern technologies are evolving rapidly, and so are technologies for business-to-consumer communications are evolving rapidly. One of the tools for for quick communication between a printed publication and an electronic catalog or store is a QR code.

Why QR codes are used in advertising: 

• attention grabbing, curiosity index;
• continuation of communication online, i.e. transfer from offline;
• providing detailed information about a product, service or promotion;
• to simplify further communication, namely, to capture complex/very long addresses on the Internet or to save contact information completely;
• subscribe to the newsletter by e-mail;
• surveys, collecting feedback, and indirectly monitoring the effectiveness of the advertising medium.

Let's take a closer look at what purposes and where in the catalog you can use QR code.

Cover.

The consumer can get more detailed information about your company, product or service by scanning the code on the cover and and going to the online resource.

On the pages of the of the catalog

Product. Not all information about a product can be placed on the pages of a catalog, but you can give the user the opportunity to learn more about the product on an online resource with the help of: 3D virtual models, videos, detailed reviews with case studies, more images and diagrams, and other tools.

Shares. The code can be used to encrypt the transition to the form for registering for the promotion and receiving a promotional code to your phone via SMS.

Survey. The company can conduct a consumer survey through a link to an online form, and in exchange, it can offer an inexpensive but useful gift.

On the last cover page

Geodata. The QR code can contain encrypted geodata, which allows you to view the location of an object in Yandex or Google maps.

Phone numbers. When you scan a QR code with a phone number, you can immediately make a call, but only if the scanning program you have installed supports this action.

E-mail subscription. A good way to motivate a consumer to subscribe to a company's newsletters is to subscribe to e-mail newsletters in exchange for a gift, a one-time discount, a promotional code, etc.

Go directly to the company's smartphone app. A quick way to find a company's app.

Link to download the PDF version of the catalog. More and more companies are posting PDF versions of their catalogs on the Internet in addition to printed versions. A QR code is a quick way to the online version.

And many other ideas can be realized with the help of QR code on the pages of your catalog.

Types of QR codes

In recent years, QR coding technologies have been developing rapidly technologies have been developing rapidly, and various code modifications and services have emerged, offering solutions for visualizing logos, text, various colors and shapes, QR codes for social media links, including the logo solutions and shapes, QR codes for links to social networks, including the logo of a particular network, etc.

How to create QR codes

Numerous online sources can convert a standard URL into a QR code, and it's usually completely free.

Bright cases with QR codes

Marketers of a British retailer Tesco demonstrated a truly creative, "revolutionary" approach to the use of QR codes and mobile landing pages in web marketing.

The management of the grocery store chain has set a very ambitious goal: to become No. 1 in the South Korean market, but without increasing the number of stores. When asked "How to do it?", Tesco's marketers Tesco's marketers gave an answer that was brilliant in its simplicity and unexpectedness: "With the help of QR codes and mobile landing pages!" 🙂 🙂

Stands with posters were placed at metro stations, depicting Tesco products, with each product having its own QR code, which redirected the user to the landing page of the product. In total, the landing pages form a giant virtual analogue of Tesco supermarkets. Tesco.

Now, for example, on the way to work and while waiting for the train a subway passenger can choose and pay for any product offered by Tesco using a special mobile application, any product offered by Tesco that they like. Collect a basket and place an order, which will be delivered by a courier when the customer returns home from home from work.

In a new advertising campaign aimed at enhancing branding, marketers of the world famous giant of information technology giant Hewlett-Packard has made extensive use of QR codes.

In cooperation with Hearst, HP is holding a a contest to give readers of Hearst's magazines a chance to win a printer from Hewlett-Packard's latest product line.

Access to the contest is achieved in the following way: the reader of the paper version of the magazine scans the QR code and goes to the mobile landing page, where the lead form is located, allowing to start participation in the HP contest.

The most popular method of using a QR code on a smartphone for restaurants and fast food is to give a gift for scanning a link. For example, The Melt, famous for its grilled sandwiches, gives a sandwich to customers who scan a QR code when they visit the restaurant.

Scandinavian Airlines has launched one of the most creative campaigns in recent years. In order to scan the code and to scan the code and get a discount on the ticket, you need to have 2 smartphones attached to each other. to each other. In this simple way, the company increased revenue and gained more customers (because people started bringing friends and flying together).

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