Monotonous content, dry product descriptions, and indifference to your subscribers are the main mistakes made by new marketers. To understand what potential customers are really interested in, you should use different content formats, experiment and come up with new creative strategies.

How to create original content on social media

People create social media accounts for different purposes. Some people simply run it as a personal blog, while others use it as a platform for business promotion. Many pages use it to strengthen relationships with existing customers and attract a new audience. Accordingly, you should develop an online marketing strategy:

• Select the type of content.
• Decide on the format.
• Understand which social network is best for you.
• Determine the frequency of posts.

All texts are divided into 4 types according to the purpose.

Sales

Visuals are important for selling posts. It can be photos or videos of products. Tips on how to care for and use the purchased product will be useful. For many customers, product reviews are important; they can be in text format or as a video review. Other ideas for selling content:

• gratitude posts and photos of satisfied customers;
• question-and-answer format;
• a survey on the quality of goods/services;
• graphical representation of product information.

Posts on the topic of "problem - solution" will be useful for potential customers. To dilute advertising posts, you can tell the history of the company and provide brief information about the employees. It will also be useful to tell about events, meetings, conferences that take place at the company, and the achievements of employees.

Useful content to generate traffic to your website

The purpose of such posts is to provide useful information and demonstrate a non-standard view of familiar things. You should show your expertise as much as possible. If you have high-quality content, it will help increase website traffic. It is recommended to publish promotions and discounts with a detailed description of the offers. It is also necessary to publish links to a particular product. A few more ideas:

• a link to the reviews page;
• reviews of corporate events;
• more video content;
• case reviews.

It is very important to design the visual component in a bright and stylish way. It is recommended to use emoticons, lists, and paragraphs in the text. All this will help to simplify the perception of information by the client.

Working for loyalty and image

The main goal of such publications is to attract a new audience. The main emphasis should be on the work behind the scenes, on the professional life of the company. Employee stories, stories about how a particular product was created will also be of interest to customers. You shouldn't forget about sweepstakes, promotions, and holiday greetings. Entertaining content such as humor, quotes, and tips will be useful on such a page. If the topic allows, you can periodically review books and movies. Beautiful visual design of posts and articles is a must.

Do you need a content plan?

Coming up with brilliant publications on a daily basis is quite difficult. Even a brilliant copywriter can have a creative crisis. This is when a content plan comes to the rescue. It allows you to look at publications from a different perspective, which topics you should pay more attention to and which ones you shouldn't return to. It also allows you to keep in mind important dates that you need to congratulate your subscribers on. Main characteristics of the content plan:

1. Individuality. Each SMM manager keeps a plan in a way that is convenient for him or her. Usually, it has the form of a table that can be changed if necessary.
2. The plan must include the date and time of each publication.
3. You should also take into account the characteristics of the target audience, the hashtags used, and the specifics of the posts.

The quality of the content should be brought to such a level that one or two posts a day are enough to reach the audience. A well-designed content plan helps to create truly interesting publications and is suitable for all social networks.

How to write a post

Before you start working on the text, you should choose the purpose and topic of the post. Literacy is an indicator of quality. It is recommended that the text be as clear as possible. It is advisable to use simple sentences and avoid pretentious phrases. You should publish posts at least 5 times a week. Do not forget about hashtags. Writing too long articles is a thankless task. Let's be honest - no one will read them to the end. Photos and videos should be relevant to the topic of the text. The color scheme of the content should be in the same style.

High-quality content builds trust in the company and motivates people to share their emotions after buying a service or product. Raffles and promotions liven up the audience. The company's "internal kitchen" is of interest to subscribers, because it is always interesting to know how a product is made. Don't forget about reviews about the company. It's an interesting idea to play up the latest news in a way that relates to the company. And don't forget to track statistics for each post to understand what content is most interesting to readers.